{"id":3143,"date":"2026-06-09T09:49:26","date_gmt":"2026-06-09T09:49:26","guid":{"rendered":"https:\/\/marqade.com\/?post_type=case_study&p=3143"},"modified":"2026-07-10T10:31:42","modified_gmt":"2026-07-10T10:31:42","slug":"moving-media","status":"publish","type":"case_study","link":"https:\/\/marqade.com\/es\/case-study\/moving-media","title":{"rendered":"Medios en movimiento"},"content":{"rendered":"
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Moving Media SEO Case Study: 36% More Users in 6 Months<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"About\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"About\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Moving Media\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMoving Media is a leading Australian mobile Out-of-Home (OOH) advertising company specializing in data-driven mobile billboard campaigns. Founded by industry expert Mick Diffey, the company operates across major metropolitan areas and regional communities throughout Australia.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBy combining location-based advertising with audience targeting, Moving Media helps brands connect digital messaging with real-world visibility. As competition increased within the advertising industry, the company wanted to strengthen its online presence and attract more qualified visitors through organic search.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Lo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lo Que Hicimos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTo support these objectives, Marqade implemented a comprehensive SEO strategy focused on:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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  • Technical SEO improvements<\/span><\/li>
  • Content optimization and keyword targeting<\/span><\/li>
  • Search visibility enhancements<\/span><\/li>
  • User experience improvements<\/span><\/li>
  • Authority and trust-building initiatives<\/span><\/li>
  • Ongoing performance monitoring and optimization<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tMoving Media had built a strong reputation in the mobile advertising space, but the website was not generating the level of organic visibility needed to support long-term growth.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tThe company wanted to:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    • Increase website traffic<\/span><\/li>
    • Improve keyword rankings<\/span><\/li>
    • Expand visibility across Australia<\/span><\/li>
    • Attract more qualified visitors<\/span><\/li>
    • Strengthen engagement across the website<\/span><\/li>
    • Increase brand awareness through organic search<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tTo achieve these goals, the website needed stronger search visibility, improved user engagement, and better performance across key target markets.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"El\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Growth Across Search & Markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      SEO campaign results showing improvements in search visibility, keyword rankings, website traffic, user engagement, and audience growth across Australia and key international markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Growth\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Improved Search Visibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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      The first priority was improving Moving Media’s visibility across search engines. We optimized existing pages, refined keyword targeting, improved site structure, and strengthened on-page SEO elements to help search engines better understand and rank the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t\t\t\t\t\tOver the reporting period:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\tClicks increased from 1.04K to 1.12K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Vector\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\tImpressions increased from 158K to 173K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Vector\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\tAverage ranking position improved from 30.8 to 16.1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tThe ranking improvements were particularly important, helping more pages move closer to page-one search results and creating additional opportunities for organic traffic growth.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Expanded Visibility Across Key Markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      As search visibility improved, Moving Media began attracting more visitors from important target markets. Australia remained the company’s strongest-performing market, while additional growth was recorded across the United States and other international regions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      In fact, the United States delivered notable gains during the reporting period, while Australia continued to generate the majority of website traffic and engagement. These improvements enabled Moving Media to expand its reach and enhance its visibility across multiple geographic markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Expanded\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Improved User Acquisition and Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tGrowing traffic was only one part of the campaign. The goal was also to attract visitors who actively engaged with the website.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tThrough ongoing content optimization and user experience improvements, the website recorded strong gains across key engagement metrics.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tLas mejoras clave incluyeron:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      • Active users increased by 35.7%<\/span><\/li>
      • New users increased by 37.3%<\/span><\/li>
      • Returning users increased by 15.3%<\/span><\/li>
      • Event count increased by 42.8%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tThese results indicate that more users were discovering the website while also engaging with its content more frequently.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Improved\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Channel Performance and User Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        The campaign delivered growth across multiple acquisition channels while also improving overall user engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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        Overall User Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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        User engagement improved across the website. Active users increased by 35.72%, new users increased by 37.28%, and engaged sessions increased by 20.86%, reflecting stronger visitor interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t\t\t\t\t\tDirect Traffic<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        Direct traffic recorded substantial growth throughout the campaign. Total users increased by 62.37%, while new users increased by 65.59%, indicating stronger brand awareness and repeat visitor activity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t\t\t\t\t\tOrganic Search<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        Organic search continued to deliver steady growth. The total number of users increased by 6.11%, while returning users increased by 26.92%, indicating improved search visibility and audience retention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Overall\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Latest Results Across Key Markets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tAs overall visibility increased, Moving Media saw measurable improvements across its most important geographic markets.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tAustralia<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tAustralia remained the strongest-performing market throughout the campaign.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        • Active users increased by 58.91%<\/span><\/li>
        • New users increased by 62.15%<\/span><\/li>
        • Engaged sessions increased by 30.08%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\tThese results highlight stronger audience engagement and continued growth within Moving Media’s primary market.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\tUnited States<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\tThe campaign also delivered encouraging growth within the United States market.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\tThe campaign also delivered encouraging growth within the United States market.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          • Active users increased by 76.96%<\/span><\/li>
          • New users increased by 77.34%<\/span><\/li>
          • Engaged sessions increased by 4.3%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tThe growth in users shows that Moving Media is getting a reach across Australia and the United States, expanding its visibility in new markets.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Latest\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Resultados de la campa\u00f1a e impacto empresarial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tOver the reporting period, Moving Media achieved measurable improvements across visibility, user acquisition, engagement, and market reach.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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            Resultados Clave<\/h3>\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t8% increase in clicks\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t9% increase in search impressions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tAverage ranking position improved from 30.8 to 16.1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t35.72% increase in active users\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t37.28% increase in new users\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t76.96% increase in United States users\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t15.3% increase in returning users\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t20.86% increase in engaged sessions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t42.8% increase in event count\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t62.37% increase in direct traffic users\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"comprobar\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t58.91% increase in Australian users\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t

            These results strengthened Moving Media’s online visibility and helped the company attract a larger, more engaged audience across its target markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

            \n\t\t\t\t\t
            \n\t\t\t\t
            \n\t\t\t\t\t

            Comentarios del cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t“Before partnering with Marqade, our website wasn’t generating the visibility we knew it was capable of. Within months, we started seeing measurable improvements across the metrics that matter most—higher rankings, increased traffic, stronger engagement, and significant audience growth in both Australia and the United States.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tWhat impressed us most wasn’t just the results but the process. Marqade took the time to understand our business, identified opportunities we had overlooked, and consistently brought new ideas to the table. Their communication was transparent, their strategy was data-driven, and every recommendation had a clear purpose.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t— Moving Media Team<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Moving Media SEO Case Study: 36% More Users in 6 Months About Moving Media Moving Media is a leading Australian mobile Out-of-Home (OOH) advertising company specializing in data-driven mobile billboard campaigns. Founded by industry expert Mick Diffey, the company operates across major metropolitan areas and regional communities throughout Australia.By combining location-based advertising with audience targeting, […]<\/p>\n","protected":false},"featured_media":3174,"template":"elementor_header_footer","case_category":[],"case_tag":[],"class_list":["post-3143","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMoving Media SEO Case Study: 36% More Users<\/title>\n<meta name=\"description\" content=\"See how Marqade helped Moving Media improve rankings, increase users by 36%, and expand visibility across Australia and key markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marqade.com\/es\/estudio-de-caso\/moving-media\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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