{"id":3191,"date":"2026-06-11T12:35:22","date_gmt":"2026-06-11T12:35:22","guid":{"rendered":"https:\/\/marqade.com\/?post_type=case_study&#038;p=3191"},"modified":"2026-07-22T13:31:45","modified_gmt":"2026-07-22T13:31:45","slug":"finca-balcarres","status":"publish","type":"case_study","link":"https:\/\/marqade.com\/es\/case-study\/balcarres-estate","title":{"rendered":"Estudio de caso de la finca Balcarres"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div data-elementor-type=\"wp-post\" data-elementor-id=\"3191\" class=\"elementor elementor-3191\" data-elementor-settings='{\"ha_cmc_init_switcher\":\"no\"}' data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ee937e e-flex e-con-boxed e-con e-parent\" data-id=\"14ee937e\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f9edf elementor-widget elementor-widget-heading\" data-id=\"e7f9edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Caso pr\u00e1ctico de Balcarres Estate: 180% Mayor alcance en redes sociales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c55d7d elementor-widget elementor-widget-image\" data-id=\"43c55d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"578\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate.webp\" class=\"attachment-full size-full wp-image-3241\" alt=\"Finca Balcarres\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate.webp 1200w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate-300x145.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate-1024x493.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate-768x370.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22aa7e60 e-flex e-con-boxed e-con e-parent\" data-id=\"22aa7e60\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e268d57 e-con-full e-flex e-con e-child\" data-id=\"3e268d57\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-3449638 elementor-widget elementor-widget-image\" data-id=\"3449638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"617\" height=\"349\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate_1.webp\" class=\"attachment-large size-large wp-image-3248\" alt=\"Finca Balcarres_1\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate_1.webp 617w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate_1-300x170.webp 300w\" sizes=\"(max-width: 617px) 100vw, 617px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24718461 e-con-full e-flex e-con e-child\" data-id=\"24718461\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bb94b9 elementor-widget elementor-widget-heading\" data-id=\"29bb94b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre la finca Balcarres<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b9badc elementor-widget elementor-widget-text-editor\" data-id=\"20b9badc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La finca Balcarres opera en la industria de la hosteler\u00eda de lujo y el alojamiento vacacional en Escocia. Esta hist\u00f3rica finca de gesti\u00f3n familiar ofrece lodges y cortijos bellamente restaurados, rodeados de campi\u00f1a pintoresca y siglos de patrimonio en el East Neuk de Fife.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47290578 elementor-widget elementor-widget-text-editor\" data-id=\"47290578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSituada justo al sur de St Andrews, la finca da la bienvenida a parejas, familias y grupos que buscan una escapada escocesa \u00fanica. A medida que m\u00e1s viajeros buscaban en l\u00ednea lugares distintivos para hospedarse, Balcarres Estate quer\u00eda mejorar su visibilidad y llegar a un p\u00fablico m\u00e1s amplio.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76bcf2bb e-con-full e-flex e-con e-parent\" data-id=\"76bcf2bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2e6ea2c9 e-flex e-con-boxed e-con e-child\" data-id=\"2e6ea2c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35882570 e-con-full e-flex e-con e-child\" data-id=\"35882570\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-278943c e-con-full e-flex e-con e-child\" data-id=\"278943c\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-185f90c7 elementor-widget elementor-widget-image\" data-id=\"185f90c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"610\" height=\"275\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-1-2.webp\" class=\"attachment-full size-full wp-image-3251\" alt=\"Lo Que Hicimos (1)\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-1-2.webp 610w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-1-2-300x135.webp 300w\" sizes=\"(max-width: 610px) 100vw, 610px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fafb44a elementor-widget elementor-widget-heading\" data-id=\"6fafb44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo Que Hicimos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c172670 elementor-widget elementor-widget-text-editor\" data-id=\"7c172670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marqade desarroll\u00f3 una estrategia de marketing org\u00e1nico dise\u00f1ada para aumentar la visibilidad y mejorar la interacci\u00f3n en plataformas de b\u00fasqueda y sociales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5c215 elementor-widget elementor-widget-text-editor\" data-id=\"9f5c215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Las iniciativas clave incluyeron:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62989ceb elementor-widget elementor-widget-text-editor\" data-id=\"62989ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e1ginas de destinos y alojamientos mejoradas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orientaci\u00f3n de palabras clave refinada<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido y estructura del sitio web mejorados<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rendimiento de b\u00fasqueda org\u00e1nica fortalecido<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayor visibilidad org\u00e1nica en redes sociales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido optimizado seg\u00fan el comportamiento del usuario<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitore\u00f3 el rendimiento de la campa\u00f1a y las tendencias de participaci\u00f3n<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d4911ec e-con-full e-flex e-con e-child\" data-id=\"1d4911ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ecd88a elementor-widget elementor-widget-heading\" data-id=\"39ecd88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df91baf elementor-widget elementor-widget-text-editor\" data-id=\"3df91baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elegir un destino de vacaciones a menudo comienza con una b\u00fasqueda en l\u00ednea. Balcarres Estate quer\u00eda asegurarse de que sus alojamientos \u00fanicos destacaran e inspiraran a m\u00e1s viajeros a explorar la propiedad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5cbfee elementor-widget elementor-widget-text-editor\" data-id=\"7b5cbfee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Los objetivos principales incluyeron:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612a50f4 elementor-widget elementor-widget-text-editor\" data-id=\"612a50f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar la visibilidad de b\u00fasqueda org\u00e1nica<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Llegar a m\u00e1s viajeros durante las fiestas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incremento de la participaci\u00f3n en canales de b\u00fasqueda y sociales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoci\u00f3n de opciones de alojamiento de lujo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fomentar las visitas directas al sitio web<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construir reconocimiento de marca a largo plazo<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cfd910 elementor-widget elementor-widget-text-editor\" data-id=\"33cfd910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUna presencia digital m\u00e1s s\u00f3lida ayudar\u00eda a que m\u00e1s viajeros descubran la finca mientras planean su pr\u00f3xima escapada al campo.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-752ef13a e-con-full e-flex e-con e-child\" data-id=\"752ef13a\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-47338daa elementor-widget elementor-widget-image\" data-id=\"47338daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"275\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/The-Challenge-1-2.webp\" class=\"attachment-full size-full wp-image-3252\" alt=\"El Desaf\u00edo (1)\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/The-Challenge-1-2.webp 610w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/The-Challenge-1-2-300x135.webp 300w\" sizes=\"(max-width: 610px) 100vw, 610px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-380de8f5 e-flex e-con-boxed e-con e-parent\" data-id=\"380de8f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4409f7bc elementor-widget elementor-widget-heading\" data-id=\"4409f7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vea c\u00f3mo la visibilidad org\u00e1nica inspir\u00f3 a m\u00e1s viajeros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bffbe62 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1bffbe62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUna mayor visibilidad en las b\u00fasquedas y una mejor participaci\u00f3n en las redes sociales ayudaron a Balcarres Estate a llegar a m\u00e1s viajeros que buscaban estancias de lujo en Escocia. La campa\u00f1a atrajo a un p\u00fablico m\u00e1s amplio y al mismo tiempo anim\u00f3 a los visitantes a pasar m\u00e1s tiempo explorando la finca y sus alojamientos.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7360701 e-con-full e-flex e-con e-child\" data-id=\"7360701\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2c2b6fb7 e-con-full e-flex e-con e-child\" data-id=\"2c2b6fb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-627822d6 elementor-widget elementor-widget-image\" data-id=\"627822d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"843\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/1img.webp\" class=\"attachment-large size-large wp-image-3260\" alt=\"Vea c\u00f3mo la visibilidad org\u00e1nica inspir\u00f3 a m\u00e1s viajeros\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/1img.webp 869w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/1img-285x300.webp 285w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/1img-768x810.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-518590f e-con-full e-flex e-con e-child\" data-id=\"518590f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fca2c49 elementor-widget elementor-widget-heading\" data-id=\"5fca2c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visibilidad en buscadores mejorada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a42f65e elementor-widget elementor-widget-text-editor\" data-id=\"3a42f65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s viajeros descubrieron la Finca Balcarres a trav\u00e9s de la b\u00fasqueda org\u00e1nica durante el per\u00edodo de informe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d790d elementor-widget elementor-widget-text-editor\" data-id=\"65d790d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Las mejoras clave incluyeron:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20f4da0d e-con-full e-flex e-con e-child\" data-id=\"20f4da0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b62910 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76b62910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLos clics aumentaron de 1,5 mil a 1,74 mil\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487f9c12 ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"487f9c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/Group-1.webp\" class=\"attachment-large size-large wp-image-5413\" alt=\"hacer clic\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17b7414d e-con-full e-flex e-con e-child\" data-id=\"17b7414d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-60857d4c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60857d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLas impresiones aumentaron de 35,9 mil a 36,8 mil\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622358d ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"622358d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/impresions.webp\" class=\"attachment-full size-full wp-image-5417\" alt=\"impresiones\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29494eb1 e-con-full e-flex e-con e-child\" data-id=\"29494eb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-475723f5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"475723f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl CTR mejor\u00f3 de 4,21 TP3T a 4,71 TP3T\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdbf7c1 ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"7cdbf7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/Group-1-1.webp\" class=\"attachment-full size-full wp-image-5414\" alt=\"CTR\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f9bd1 e-con-full e-flex e-con e-child\" data-id=\"00f9bd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-b135f0c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b135f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLa posici\u00f3n promedio mejor\u00f3 de 17.8 a 14.8\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f290e87 ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"f290e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/Group-2.webp\" class=\"attachment-full size-full wp-image-5415\" alt=\"Promedio\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7584cd8c elementor-widget elementor-widget-text-editor\" data-id=\"7584cd8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMejores clasificaciones y una tasa de clics m\u00e1s alta ayudaron a m\u00e1s personas a descubrir la finca mientras investigaban estancias vacacionales de lujo y escapadas al campo.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aec2cae e-con-full e-flex e-con e-parent\" data-id=\"5aec2cae\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2ff04044 e-flex e-con-boxed e-con e-child\" data-id=\"2ff04044\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e478d9 e-con-full e-flex e-con e-child\" data-id=\"3e478d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-848cc65 elementor-widget elementor-widget-heading\" data-id=\"848cc65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Participaci\u00f3n de los visitantes aumentada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab807b elementor-widget elementor-widget-text-editor\" data-id=\"1ab807b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl compromiso en el sitio web tambi\u00e9n mostr\u00f3 un crecimiento positivo, lo que indica que los visitantes pasaban m\u00e1s tiempo explorando la finca y sus opciones de alojamiento.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbced7d elementor-widget elementor-widget-text-editor\" data-id=\"dbced7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Las mejoras clave incluyeron:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b050b8f elementor-widget elementor-widget-text-editor\" data-id=\"b050b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero total de usuarios aument\u00f3 de 3.164 a 3.395 (+7,31 TP3T)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de nuevos usuarios pas\u00f3 de 3.087 a 3.305 (+7,061 TP3T)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de usuarios recurrentes aument\u00f3 de 486 a 592 (+21,81%)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El tiempo medio de interacci\u00f3n aument\u00f3 de 1m 19s a 1m 21s<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las sesiones activas por usuario aumentaron en un 9,07%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e03a73 elementor-widget elementor-widget-text-editor\" data-id=\"8e03a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl aumento de visitantes recurrentes y de la participaci\u00f3n reflej\u00f3 un inter\u00e9s creciente en la finca, brindando a los posibles hu\u00e9spedes m\u00e1s oportunidades de explorar las propiedades antes de tomar una decisi\u00f3n de reserva.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f8c806 e-con-full e-flex e-con e-child\" data-id=\"8f8c806\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d3eeb elementor-widget elementor-widget-image\" data-id=\"31d3eeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"202\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img-1024x258.webp\" class=\"attachment-large size-large wp-image-3263\" alt=\"Participaci\u00f3n de los visitantes aumentada\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img-1024x258.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img-300x76.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img-768x194.webp 768w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img.webp 1476w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-272767f0 e-flex e-con-boxed e-con e-parent\" data-id=\"272767f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7deb5eeb e-con-full e-flex e-con e-child\" data-id=\"7deb5eeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2754514c e-con-full e-flex e-con e-child\" data-id=\"2754514c\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d63de41 elementor-widget elementor-widget-heading\" data-id=\"4d63de41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La b\u00fasqueda org\u00e1nica creci\u00f3<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d1036d elementor-widget elementor-widget-text-editor\" data-id=\"16d1036d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La B\u00fasqueda Org\u00e1nica sigui\u00f3 trayendo visitantes altamente relevantes que planeaban activamente su pr\u00f3ximo viaje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ff0597 elementor-widget elementor-widget-text-editor\" data-id=\"18ff0597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Las mejoras clave incluyeron:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d283e22 elementor-widget elementor-widget-text-editor\" data-id=\"5d283e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de usuarios aument\u00f3 en 12.12%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de nuevos usuarios aument\u00f3 en un 13,71 TP3T<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los usuarios recurrentes aumentaron en 24,04%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El recuento de eventos aument\u00f3 en 7,67%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-842e789 elementor-widget elementor-widget-text-editor\" data-id=\"842e789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estas mejoras demuestran que m\u00e1s viajeros estaban encontrando Balcarres Estate a trav\u00e9s de las b\u00fasquedas e interactuando con p\u00e1ginas clave en todo el sitio web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ffb5dd e-con-full e-flex e-con e-child\" data-id=\"38ffb5dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-597625af elementor-widget elementor-widget-image\" data-id=\"597625af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"273\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img.webp\" class=\"attachment-full size-full wp-image-3261\" alt=\"La b\u00fasqueda org\u00e1nica creci\u00f3\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img.webp 1476w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img-300x55.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img-1024x189.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img-768x142.webp 768w\" sizes=\"(max-width: 1476px) 100vw, 1476px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-515b2dcb e-flex e-con-boxed e-con e-parent\" data-id=\"515b2dcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-501dd48f e-con-full e-flex e-con e-child\" data-id=\"501dd48f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-70d4069d e-con-full e-flex e-con e-child\" data-id=\"70d4069d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-394a91a0 elementor-widget elementor-widget-heading\" data-id=\"394a91a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alcance social org\u00e1nico ampliado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fddc13e elementor-widget elementor-widget-text-editor\" data-id=\"7fddc13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Las redes sociales org\u00e1nicas se convirtieron en uno de los canales con mejor rendimiento durante la campa\u00f1a, presentando la finca a una audiencia mucho mayor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69dba7b5 elementor-widget elementor-widget-text-editor\" data-id=\"69dba7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Las mejoras clave incluyeron:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c359a14 elementor-widget elementor-widget-text-editor\" data-id=\"5c359a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de usuarios aument\u00f3 en 208,71 TP3T<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de nuevos usuarios aument\u00f3 en 207.83%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de usuarios recurrentes aument\u00f3 en 100%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de eventos aument\u00f3 en 221,91 TP3T<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd64c0d elementor-widget elementor-widget-text-editor\" data-id=\"bd64c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl contenido social anim\u00f3 a m\u00e1s viajeros a descubrir la finca, explorar sus alojamientos \u00fanicos e interactuar con la marca antes de planificar su estancia.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47d7ed9f e-con-full e-flex e-con e-child\" data-id=\"47d7ed9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-359beaec elementor-widget elementor-widget-image\" data-id=\"359beaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"459\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img.webp\" class=\"attachment-full size-full wp-image-3262\" alt=\"Alcance social org\u00e1nico ampliado\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img.webp 1476w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img-300x93.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img-1024x318.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img-768x239.webp 768w\" sizes=\"(max-width: 1476px) 100vw, 1476px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771aec4d e-flex e-con-boxed e-con e-parent\" data-id=\"771aec4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1a881f elementor-widget elementor-widget-heading\" data-id=\"7d1a881f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados de la campa\u00f1a e impacto empresarial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6caf7910 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6caf7910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDurante el per\u00edodo de informenes, la Finca Balcarres fortaleci\u00f3 su presencia en l\u00ednea y ampli\u00f3 su alcance en los canales de b\u00fasqueda y redes sociales, ayudando a m\u00e1s viajeros a descubrir sus alojamientos de lujo.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e537489 elementor-widget elementor-widget-heading\" data-id=\"7e537489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resultados Clave<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71fe3578 e-con-full e-grid e-con e-child\" data-id=\"71fe3578\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-f0b54e5 e-con-full e-flex e-con e-child\" data-id=\"f0b54e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-58faf258 e-con-full e-flex e-con e-child\" data-id=\"58faf258\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-126e8194 e-con-full e-flex e-con e-child\" data-id=\"126e8194\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5a0493 elementor-widget elementor-widget-image\" data-id=\"1c5a0493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587d088b elementor-widget elementor-widget-text-editor\" data-id=\"587d088b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t El CTR mejor\u00f3 de 4,21 TP3T a 4,71 TP3T\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-449bcc69 e-con-full e-flex e-con e-child\" data-id=\"449bcc69\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-208d3c55 e-con-full e-flex e-con e-child\" data-id=\"208d3c55\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aebe789 elementor-widget elementor-widget-image\" data-id=\"6aebe789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c260db0 elementor-widget elementor-widget-text-editor\" data-id=\"1c260db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLa posici\u00f3n media de b\u00fasqueda mejor\u00f3 de 17,8 a 14,8\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72c668d6 e-con-full e-flex e-con e-child\" data-id=\"72c668d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-64e14541 e-con-full e-flex e-con e-child\" data-id=\"64e14541\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ee3007 elementor-widget elementor-widget-image\" data-id=\"11ee3007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780605de elementor-widget elementor-widget-text-editor\" data-id=\"780605de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl n\u00famero total de usuarios aument\u00f3 en un 7,31 TP3T\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d923842 e-con-full e-flex e-con e-child\" data-id=\"4d923842\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2093fe50 e-con-full e-flex e-con e-child\" data-id=\"2093fe50\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-37057d65 e-con-full e-flex e-con e-child\" data-id=\"37057d65\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-24320d94 elementor-widget elementor-widget-image\" data-id=\"24320d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d33dc6 elementor-widget elementor-widget-text-editor\" data-id=\"48d33dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl n\u00famero de usuarios recurrentes aument\u00f3 en un 21,81%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f90e620 e-con-full e-flex e-con e-child\" data-id=\"1f90e620\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-5d69e42f e-con-full e-flex e-con e-child\" data-id=\"5d69e42f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-4668f291 elementor-widget elementor-widget-image\" data-id=\"4668f291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f465f7 elementor-widget elementor-widget-text-editor\" data-id=\"5f465f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLos usuarios de b\u00fasqueda org\u00e1nica aumentaron en un 12,12%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43f1d95e e-con-full e-flex e-con e-child\" data-id=\"43f1d95e\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-6a6fc58c e-con-full e-flex e-con e-child\" data-id=\"6a6fc58c\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-726dfd4b elementor-widget elementor-widget-image\" data-id=\"726dfd4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597f9375 elementor-widget elementor-widget-text-editor\" data-id=\"597f9375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLos usuarios de redes sociales org\u00e1nicas aumentaron en un 208,71 TP3T\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22707ea elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"22707ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEstas mejoras ayudaron a Balcarres Estate a llegar a m\u00e1s viajeros y fortalecer su presencia en los canales org\u00e1nicos.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b55b9b8 e-flex e-con-boxed e-con e-parent\" data-id=\"5b55b9b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e746900 elementor-widget elementor-widget-heading\" data-id=\"7e746900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comentarios del cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3838755 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3838755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201cSiempre hemos cre\u00eddo que Balcarres Estate es un lugar que la gente necesita experimentar por s\u00ed misma, pero primero tienen que encontrarnos. Marqade ayud\u00f3 a m\u00e1s viajeros a descubrir nuestra finca y a explorar todo lo que tenemos para ofrecer en l\u00ednea. Ha sido gratificante ver a m\u00e1s personas interactuando con nuestro sitio web y conociendo nuestras casas de vacaciones. Su equipo ha sido accesible, cercano y se ha comprometido genuinamente en ayudarnos a crecer.\u201d\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6315b12b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6315b12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2014 Equipo de la Finca Balcarres<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Balcarres Estate Case Study: 180% More Social Reach About Balcarres Estate Balcarres Estate operates in Scotland&#8217;s luxury hospitality and holiday accommodation industry. The historic, family-run estate offers beautifully restored lodges and farmhouses surrounded by scenic countryside and centuries of heritage in the East Neuk of Fife. Located just south of St Andrews, the estate welcomes [&hellip;]<\/p>\n","protected":false},"featured_media":3250,"template":"elementor_header_footer","case_category":[],"case_tag":[],"class_list":["post-3191","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balcarres Estate Case Study<\/title>\n<meta name=\"description\" content=\"See how Marqade helped Balcarres Estate grow social reach by 180% and connect with more travelers looking for unique luxury escapes in Scotland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marqade.com\/es\/estudio-de-caso\/finca-balcarres\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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