{"id":3213,"date":"2026-06-11T13:15:36","date_gmt":"2026-06-11T13:15:36","guid":{"rendered":"https:\/\/marqade.com\/?post_type=case_study&#038;p=3213"},"modified":"2026-07-22T13:22:52","modified_gmt":"2026-07-22T13:22:52","slug":"prestamos-hipotecarios-futuros","status":"publish","type":"case_study","link":"https:\/\/marqade.com\/es\/case-study\/future-home-loans","title":{"rendered":"Estudio de caso de Future Home Loans"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div data-elementor-type=\"wp-post\" data-elementor-id=\"3213\" class=\"elementor elementor-3213\" data-elementor-settings='{\"ha_cmc_init_switcher\":\"no\"}' data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b5b975 e-flex e-con-boxed e-con e-parent\" data-id=\"28b5b975\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73686bb0 elementor-widget elementor-widget-heading\" data-id=\"73686bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Caso pr\u00e1ctico de Future Home Loans: 100% M\u00e1s clics org\u00e1nicos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cca43 elementor-widget elementor-widget-image\" data-id=\"b4cca43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"578\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Future-Home-Loans-banner.webp\" class=\"attachment-full size-full wp-image-3280\" alt=\"Caso pr\u00e1ctico de Future Home Loans: 100% M\u00e1s clics org\u00e1nicos\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Future-Home-Loans-banner.webp 1200w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Future-Home-Loans-banner-300x145.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Future-Home-Loans-banner-1024x493.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Future-Home-Loans-banner-768x370.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46fbac71 e-flex e-con-boxed e-con e-parent\" data-id=\"46fbac71\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c223225 e-con-full e-flex e-con e-child\" data-id=\"4c223225\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab4870 elementor-widget elementor-widget-image\" data-id=\"9ab4870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"617\" height=\"349\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/About-Future-Home-Loans-1.webp\" class=\"attachment-large size-large wp-image-3281\" alt=\"Acerca de Future Home Loans (1)\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/About-Future-Home-Loans-1.webp 617w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/About-Future-Home-Loans-1-300x170.webp 300w\" sizes=\"(max-width: 617px) 100vw, 617px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b2ac884 e-con-full e-flex e-con e-child\" data-id=\"2b2ac884\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0162a5 elementor-widget elementor-widget-heading\" data-id=\"7b0162a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acerca de Future Home Loans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f548dd elementor-widget elementor-widget-text-editor\" data-id=\"65f548dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFuture Home Loans opera en la industria hipotecaria y de financiamiento de viviendas, ayudando a compradores por primera vez, propietarios y familias a navegar una de las decisiones financieras m\u00e1s importantes de la vida. Basada en un enfoque centrado en las personas, la empresa se enfoca en hacer que el proceso hipotecario sea sencillo, transparente y libre de estr\u00e9s.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194f9c2c elementor-widget elementor-widget-text-editor\" data-id=\"194f9c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFundada en Florida, Future Home Loans combina la experiencia local con un servicio personalizado, brindando a los clientes la confianza para avanzar hacia una propiedad de vivienda responsable y soluciones de pr\u00e9stamos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-411e6207 e-con-full e-flex e-con e-parent\" data-id=\"411e6207\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-7889bbed e-flex e-con-boxed e-con e-child\" data-id=\"7889bbed\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7800a902 e-con-full e-flex e-con e-child\" data-id=\"7800a902\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-62a9a59b e-con-full e-flex e-con e-child\" data-id=\"62a9a59b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ef9312 elementor-widget elementor-widget-image\" data-id=\"16ef9312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"610\" height=\"275\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-3-1.webp\" class=\"attachment-full size-full wp-image-3282\" alt=\"Lo Que Hicimos (3)\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-3-1.webp 610w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-3-1-300x135.webp 300w\" sizes=\"(max-width: 610px) 100vw, 610px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd72022 elementor-widget elementor-widget-heading\" data-id=\"6bd72022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo Que Hicimos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b601791 elementor-widget elementor-widget-text-editor\" data-id=\"2b601791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMarqade cre\u00f3 una estrategia de SEO centrada en facilitar el descubrimiento de informaci\u00f3n sobre hipotecas y servicios de pr\u00e9stamo en temas de b\u00fasqueda clave.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c8b1b elementor-widget elementor-widget-text-editor\" data-id=\"d6c8b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Las iniciativas clave incluyeron:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f6fc elementor-widget elementor-widget-text-editor\" data-id=\"c2f6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e1ginas de hipotecas y servicios mejoradas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orientaci\u00f3n de palabras clave refinada<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estructura del sitio web mejorada<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enlace interno fortalecido<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cobertura de contenido ampliada<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elementos en la p\u00e1gina optimizados<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tendencias de b\u00fasqueda monitoreadas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rendimiento continuamente perfeccionado<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ffcd7f9 e-con-full e-flex e-con e-child\" data-id=\"2ffcd7f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e03849 elementor-widget elementor-widget-heading\" data-id=\"65e03849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455278f5 elementor-widget elementor-widget-text-editor\" data-id=\"455278f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tElegir una hipoteca es una de las decisiones financieras m\u00e1s importantes que toman las personas, y la confianza juega un papel muy importante en ese proceso. Future Home Loans quer\u00eda que su sitio web se convirtiera en un punto de partida \u00fatil para los compradores que exploran sus opciones de financiamiento.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1844abc8 elementor-widget elementor-widget-text-editor\" data-id=\"1844abc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Los objetivos principales incluyeron:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4184796 elementor-widget elementor-widget-text-editor\" data-id=\"4184796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar la visibilidad para las b\u00fasquedas relacionadas con hipotecas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Llegar a compradores y propietarios primerizos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar el tr\u00e1fico web cualificado<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construir un mayor conocimiento de marca<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apoyo a la generaci\u00f3n de clientes potenciales a largo plazo<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eea626c elementor-widget elementor-widget-text-editor\" data-id=\"6eea626c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUna presencia digital m\u00e1s s\u00f3lida ayudar\u00eda a Future Home Loans a mantenerse presente en la mente de los clientes durante todo el proceso de compra de una vivienda.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-127c2077 e-con-full e-flex e-con e-child\" data-id=\"127c2077\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c6121 elementor-widget elementor-widget-image\" data-id=\"35c6121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"275\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/thechallenge.webp\" class=\"attachment-full size-full wp-image-3283\" alt=\"eldesaf\u00edo\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/thechallenge.webp 610w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/thechallenge-300x135.webp 300w\" sizes=\"(max-width: 610px) 100vw, 610px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40a4a4a4 e-flex e-con-boxed e-con e-parent\" data-id=\"40a4a4a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfada51 elementor-widget elementor-widget-heading\" data-id=\"4bfada51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vea c\u00f3mo la demanda de b\u00fasqueda impuls\u00f3 m\u00e1s descubrimientos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65341f48 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"65341f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tA medida que m\u00e1s personas buscaban informaci\u00f3n sobre financiaci\u00f3n de viviendas en l\u00ednea, Future Home Loans ampli\u00f3 significativamente su presencia en las b\u00fasquedas relacionadas con hipotecas. La campa\u00f1a gener\u00f3 una mayor exposici\u00f3n de la marca y present\u00f3 la empresa a un p\u00fablico mucho m\u00e1s amplio de futuros compradores de vivienda.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f823d62 e-con-full e-flex e-con e-child\" data-id=\"1f823d62\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-cfbc9c9 e-con-full e-flex e-con e-child\" data-id=\"cfbc9c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e34320f elementor-widget elementor-widget-image\" data-id=\"7e34320f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"758\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph1.webp\" class=\"attachment-large size-large wp-image-3284\" alt=\"Clics org\u00e1nicos duplicados\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph1.webp 1019w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph1-300x284.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph1-768x728.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27fd0cc4 e-con-full e-flex e-con e-child\" data-id=\"27fd0cc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7b80e3 elementor-widget elementor-widget-heading\" data-id=\"7e7b80e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clics org\u00e1nicos duplicados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe863dc elementor-widget elementor-widget-text-editor\" data-id=\"3fe863dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La campa\u00f1a gener\u00f3 un crecimiento sustancial en el rendimiento de la b\u00fasqueda org\u00e1nica durante el per\u00edodo de informe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e5127 elementor-widget elementor-widget-text-editor\" data-id=\"a0e5127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Las mejoras clave incluyeron:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a2c1d5 e-con-full e-flex e-con e-child\" data-id=\"75a2c1d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-202c79cf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"202c79cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLos clics aumentaron de 2,3 mil a 4,62 mil (+1.001 TP3T)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5362d5b5 ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"5362d5b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/Group-1.webp\" class=\"attachment-large size-large wp-image-5413\" alt=\"hacer clic\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2112c19b e-con-full e-flex e-con e-child\" data-id=\"2112c19b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de89be5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2de89be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLas impresiones aumentaron de 200K a 1.07M\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22548dbf ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"22548dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/impresions.webp\" class=\"attachment-full size-full wp-image-5417\" alt=\"impresiones\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70dc07e6 e-con-full e-flex e-con e-child\" data-id=\"70dc07e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-31694b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"31694b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tM\u00e1s de un mill\u00f3n de impresiones de b\u00fasqueda generadas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782aad6d ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"782aad6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/Group-1-1.webp\" class=\"attachment-full size-full wp-image-5414\" alt=\"CTR\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439c22b8 elementor-widget elementor-widget-text-editor\" data-id=\"439c22b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl aumento de las impresiones cre\u00f3 considerablemente m\u00e1s oportunidades para que Future Home Loans apareciera ante los compradores de vivienda que investigaban opciones de hipotecas y soluciones de financiaci\u00f3n.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10fa48d3 e-con-full e-flex e-con e-parent\" data-id=\"10fa48d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-5c35b5c e-flex e-con-boxed e-con e-child\" data-id=\"5c35b5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58734d3 e-con-full e-flex e-con e-child\" data-id=\"58734d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fda931 elementor-widget elementor-widget-heading\" data-id=\"8fda931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alcance nacional ampliado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c0557 elementor-widget elementor-widget-text-editor\" data-id=\"72c0557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEstados Unidos se mantuvo como el mercado principal durante toda la campa\u00f1a y registr\u00f3 un fuerte crecimiento tanto en clics como en impresiones.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4f792 elementor-widget elementor-widget-text-editor\" data-id=\"9e4f792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Las mejoras clave incluyeron:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7829a elementor-widget elementor-widget-text-editor\" data-id=\"1d7829a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los clics en Estados Unidos aumentaron de 2.071 a 4.278 (+2.207)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las impresiones aumentaron de 184.953 a 1.012.554<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470194d elementor-widget elementor-widget-text-editor\" data-id=\"470194d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEstos resultados fortalecieron la presencia de Future Home Loans en las b\u00fasquedas relacionadas con hipotecas y presentaron la marca a miles de posibles prestatarios adicionales.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70138b1 e-con-full e-flex e-con e-child\" data-id=\"70138b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-959966c elementor-widget elementor-widget-image\" data-id=\"959966c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"279\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph2-1024x357.webp\" class=\"attachment-large size-large wp-image-3285\" alt=\"Alcance nacional ampliado\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph2-1024x357.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph2-300x105.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph2-768x268.webp 768w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph2-1536x536.webp 1536w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/graph2-2048x715.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37dfbdb e-flex e-con-boxed e-con e-parent\" data-id=\"37dfbdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0c8855 elementor-widget elementor-widget-heading\" data-id=\"7a0c8855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados de la campa\u00f1a e impacto empresarial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fde122 elementor-widget elementor-widget-text-editor\" data-id=\"44fde122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDurante el per\u00edodo de informenes, Future Home Loans ampli\u00f3 su presencia en las b\u00fasquedas y lleg\u00f3 a una audiencia significativamente mayor que investigaba soluciones hipotecarias.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eca48dc elementor-widget elementor-widget-heading\" data-id=\"2eca48dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resultados Clave<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-363148a9 e-con-full e-grid e-con e-child\" data-id=\"363148a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-50d6f83a e-con-full e-flex e-con e-child\" data-id=\"50d6f83a\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2bcb6098 e-con-full e-flex e-con e-child\" data-id=\"2bcb6098\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-717b1ec8 e-con-full e-flex e-con e-child\" data-id=\"717b1ec8\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef385d3 elementor-widget elementor-widget-image\" data-id=\"ef385d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa6a78d elementor-widget elementor-widget-text-editor\" data-id=\"4fa6a78d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLos clics org\u00e1nicos aumentaron de 2,3K a 4,62K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115e5025 e-con-full e-flex e-con e-child\" data-id=\"115e5025\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-1974dcb7 e-con-full e-flex e-con e-child\" data-id=\"1974dcb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ec39d4 elementor-widget elementor-widget-image\" data-id=\"39ec39d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71069bd8 elementor-widget elementor-widget-text-editor\" data-id=\"71069bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tM\u00e1s de 1,07M de impresiones de b\u00fasqueda generadas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4fac5e e-con-full e-flex e-con e-child\" data-id=\"c4fac5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-5d593a13 e-con-full e-flex e-con e-child\" data-id=\"5d593a13\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e63565 elementor-widget elementor-widget-image\" data-id=\"19e63565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16328dec elementor-widget elementor-widget-text-editor\" data-id=\"16328dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t2.207 clics adicionales desde Estados Unidos\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c10ee1 e-con-full e-flex e-con e-child\" data-id=\"79c10ee1\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-523b8d4d e-con-full e-flex e-con e-child\" data-id=\"523b8d4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-22f6d037 e-con-full e-flex e-con e-child\" data-id=\"22f6d037\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df834d9 elementor-widget elementor-widget-image\" data-id=\"1df834d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd5855c elementor-widget elementor-widget-text-editor\" data-id=\"3bd5855c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMayor visibilidad en las b\u00fasquedas relacionadas con hipotecas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aac183c e-con-full e-flex e-con e-child\" data-id=\"5aac183c\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-7291d09b e-con-full e-flex e-con e-child\" data-id=\"7291d09b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-7787557 elementor-widget elementor-widget-image\" data-id=\"7787557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"control primario\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5091e391 elementor-widget elementor-widget-text-editor\" data-id=\"5091e391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMayor conocimiento de marca en todo el proceso de compra de vivienda\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4b2b6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d4b2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEstas mejoras ayudaron a que Future Home Loans se convirtiera en un recurso m\u00e1s reconocido para los compradores que exploran sus opciones de financiamiento.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23f88b3e e-flex e-con-boxed e-con e-parent\" data-id=\"23f88b3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd7a658 elementor-widget elementor-widget-heading\" data-id=\"1cd7a658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comentarios del cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec2ddf9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7ec2ddf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201cComprar una casa ya viene con suficientes decisiones, por lo que queremos que el proceso hipotecario se sienta lo m\u00e1s sencillo posible. Marqade ayud\u00f3 a m\u00e1s personas a descubrir a nuestro equipo antes de que estuvieran listas para solicitar, d\u00e1ndonos la oportunidad de generar confianza desde el principio. Hemos visto un crecimiento constante durante toda la campa\u00f1a y hemos agradecido trabajar con un equipo que se siente como un verdadero socio, y no como un proveedor m\u00e1s.\u201d\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6c66eb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f6c66eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2014 Equipo de Future Home Loans<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Future Home Loans Case Study: 100% More Organic Clicks About Future Home Loans Future Home Loans operates in the mortgage and home financing industry, helping first-time buyers, homeowners, and families navigate one of life&#8217;s biggest financial decisions. Built on a people-first approach, the company focuses on making the mortgage process simple, transparent, and stress-free. Founded [&hellip;]<\/p>\n","protected":false},"featured_media":3286,"template":"elementor_header_footer","case_category":[],"case_tag":[],"class_list":["post-3213","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Future Home Loans Case Study<\/title>\n<meta name=\"description\" content=\"Explore how Marqade helped Future Home Loans expand its search presence, drive more qualified traffic, and connect with more homebuyers online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marqade.com\/es\/estudio-de-caso\/prestamos-hipotecarios-futuros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future 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