Passer au contenu principal

Marqade INC

Rapport d'audit gratuit

Brakeworld Case Study: 572% More Organic Clicks

Brakeworld SEO Success Story
brakeworld

About Brakeworld

Brakeworld operates in the automotive aftermarket. It offers performance brake pads, drilled rotors, top-notch calipers, and complete brake kits. The company serves automotive fans, repair shops, wholesalers, and performance vehicle owners.

They provide products from leading brands such as Brembo, Zimmerman, and Rotora. Additionally, they produce specialised military-grade braking solutions for rigorous applications.

Brakeworld has thousands of high-quality brake parts online. They wanted to boost their search visibility. This way, customers can easily find the right premium braking solutions.
Ce que nous avons fait (1)

Ce que nous avons fait

Marqade developed an SEO strategy focused on improving product discoverability and increasing visibility across competitive automotive searches.

Les principales initiatives comprenaient :

  • Pages de produits et de catégories optimisées
  • SEO technique et structure de site Web améliorés
  • Refined keyword targeting for braking systems
  • Improved on-page content and metadata
  • Strengthened internal linking across product categories
  • Expanded search visibility for premium brands
  • Surveillé les tendances de recherche et le comportement des utilisateurs
  • Continuously optimized performance based on campaign data

Le défi

The automotive aftermarket is highly competitive, and customers often compare multiple brands before making a purchase. Brakeworld wanted to improve its search visibility and help more buyers discover its products at the right time.

Parmi les principaux objectifs figuraient :

  • Increasing visibility for premium brake products
  • Générer un trafic organique plus qualifié
  • Reaching performance enthusiasts and automotive professionals
  • Expanding search presence across key international markets
  • Improving rankings for high-value product searches
  • Soutenir la croissance à long terme du commerce électronique
A stronger search strategy would help more customers discover Brakeworld’s product range while building long-term organic growth.
Le Défi (1)

See How Search Visibility Accelerated Growth

Improved rankings helped Brakeworld reach more automotive buyers and increase exposure across key product categories. The campaign generated steady growth in organic traffic while expanding the brand’s presence in multiple markets.
Organic Clicks Increased

Organic Clicks Increased

Brakeworld experienced significant improvements in search performance during the reporting period, resulting in more qualified visitors discovering its products through Google.

Parmi les principales améliorations, on peut citer :

Clicks increased from 622 to 4.18K (+572%)
cliquer
Impressions increased from 45.3K to 267K
CTR
CTR improved from 1.4% to 1.6%
impressions

Average position improved from 15.1 to 12.5

Moyen
Higher rankings and better click-through rates helped more drivers, repair shops, and performance enthusiasts discover Brakeworld’s products through organic search.

Market Reach Expanded

The campaign strengthened Brakeworld’s visibility across several key markets and introduced the brand to a wider audience of automotive buyers.

Parmi les principales améliorations, on peut citer :
  • United States clicks increased from 524 to 3,583 (+3,059)
  • Canada clicks increased from 39 to 200 (+161)
  • United Kingdom clicks increased from 16 to 58 (+42)
  • Italy clicks increased from 7 to 49 (+42)
  • Saudi Arabia generated 25 new clicks
The growth across multiple countries created new opportunities to connect with performance enthusiasts, repair shops, and wholesale customers looking for trusted braking solutions.
Market Reach Expanded

Résultats des campagnes et impact sur l'entreprise

Over the reporting period, Brakeworld achieved substantial improvements in search visibility and organic traffic while strengthening its presence across key automotive markets.

Résultats clés

contrôle primaire
572% increase in organic clicks
contrôle primaire
Search impressions increased from 45.3K to 267K
contrôle primaire
CTR improved from 1.4% to 1.6%
contrôle primaire
Average position improved from 15.1 to 12.5
contrôle primaire
3,059 additional clicks from the United States
contrôle primaire

Expanded visibility across Canada, the United Kingdom, Italy, and Saudi Arabia

These improvements helped Brakeworld connect with more automotive buyers and strengthen its presence across key search markets.

Commentaires des clients

“As an online automotive retailer, we know customers have plenty of choices. Our goal was simply to make it easier for them to find us and the products they need. Marqade helped us strengthen our search presence and reach more performance enthusiasts and repair professionals. The growth has been encouraging, and the partnership has felt collaborative from day one.”

— Brakeworld Team

Obtenez une consultation gratuite auprès des meilleurs experts de l'industrie

Obtenez les meilleurs services de marketing numérique chez Marqade et offrez des services SEO exceptionnels de la conception à la réalisation avec perfection.

embrayage
pop-itfirms.svg
icônes-g2
goodfirms
app-futura
meilleurs développeurs

Discutons de vos objectifs en matière de référencement (SEO) et de marketing digital