Geyer Instructional Case Study: 56% More Website Traffic

About Geyer Instructional Products

Geyer Instructional Products is a company based in Ohio that provides classroom supplies, STEM learning tools, science kits, robotics equipment, math resources, and other educational products for schools. The company works with educators and educational institutions across the United States to support student learning and classroom engagement. As more teachers and schools began researching and purchasing products online, Geyer Instructional wanted to improve its digital presence. The goal was to make its products easier to find online, reach more educators, and attract qualified visitors through search engines, shopping platforms, and paid advertising campaigns.

Ce que nous avons fait

To support these goals, Marqade implemented a comprehensive digital marketing strategy focused on increasing visibility, improving search performance, and expanding customer acquisition opportunities.

Optimized product and category pages for search visibility
Improved technical SEO and site structure
Refined keyword targeting for educational and STEM-related searches
Enhanced Google Shopping campaign performance
Managed paid social advertising campaigns
Improved product discoverability across search and shopping channels
Monitored acquisition trends to identify growth opportunities
Tracked performance metrics to guide ongoing optimization efforts

Le défi

As schools and educators increasingly relied on online channels to research and purchase instructional materials, Geyer Instructional needed a stronger digital strategy to improve product visibility and attract more qualified visitors.

Parmi les principaux objectifs figuraient :

Increase visibility for STEM and classroom products
Drive more qualified website traffic
Expand customer acquisition across channels
Improve product discoverability
Strengthen brand awareness
Increase returning visitor engagement

With growing competition in the educational products market, the company needed a strategy that would generate sustainable growth while connecting with educators at multiple stages of the buying journey.

Our Multi-Channel Strategy Strengthened Online Presence

The campaign delivered measurable improvements across organic search, direct traffic, shopping campaigns, and paid social advertising. These gains helped Geyer Instructional reach more educators, increase product visibility, and strengthen its online presence across multiple acquisition channels.

Improved Search Visibility Growth

As visibility improved across search engines, more educators and school decision-makers discovered Geyer Instructional products through organic search.

Parmi les principales améliorations, on peut citer :

Clicks increased from 16.1K to 18.2K (+13.0%)

CTR improved from 0.4% to 0.5% (+25%)

Average position improved from 12.7 to 9.4

One of the most encouraging results was the improvement in average search position. Moving from page two toward page one visibility helped increase exposure for educational products, STEM resources, and classroom supplies, generating more opportunities to attract qualified visitors.

Website Traffic Increased by Nearly 56%

The website experienced substantial growth in overall traffic during the reporting period, demonstrating the effectiveness of the combined SEO and digital marketing strategy.

Parmi les principales améliorations, on peut citer :

Total users increased from 220,518 to 343,468 (+55.76%)
New users increased from 212,345 to 326,700 (+53.85%)
Returning users increased from 30,282 to 39,029 (+28.89%)

The increase in both new and returning users showed that Geyer Instructional was successfully expanding its audience while maintaining engagement with existing customers. This growth created more opportunities for product discovery and future conversions.

More Educators Visited the Site Directly

Direct traffic showed strong growth across all channels. More educators and schools became familiar with Geyer Instructional and started visiting the website directly instead of finding it through search engines or ads.

Parmi les principales améliorations, on peut citer :

Users increased from 51,049 to 91,550 (+79.34%)
New users increased from 45,255 to 84,330 (+86.34%)
Returning users increased from 3,723 to 4,827 (+29.65%)

As more educators became familiar with the company’s products and reputation, a larger number of visitors began navigating directly to the website. This is often a strong indicator of increased brand recognition and customer trust.

Google Shopping Expanded Product Discovery

Shopping campaigns played an important role in helping educators discover relevant classroom supplies and STEM learning products.

Parmi les principales améliorations, on peut citer :

Users increased from 49,650 to 72,377 (+45.77%)
New users increased from 49,147 to 70,106 (+42.65%)
Returning users increased from 7,868 to 11,950 (+51.88%)

The increase in both new and returning users demonstrated that Shopping campaigns were successfully attracting first-time visitors while encouraging continued engagement from existing customers.

Paid Social Traffic Grew by More Than 216%

Paid social advertising generated the highest percentage growth among all acquisition channels during the reporting period.

Parmi les principales améliorations, on peut citer :

Users increased from 9,066 to 28,674 (+216.28%)
New users increased from 8,714 to 27,791 (+218.92%)
Returning users increased from 1,426 to 3,191 (+123.77%)

These results helped introduce Geyer Instructional products to a significantly larger audience while expanding awareness beyond traditional search channels. The campaign created new opportunities to reach educators and school decision-makers who might not otherwise have discovered the brand.

Organic Shopping Continued to Build Momentum

Organic Shopping traffic also contributed to meaningful growth throughout the campaign and helped strengthen product visibility within Google’s shopping ecosystem.

Parmi les principales améliorations, on peut citer :

Users increased from 5,264 to 6,909 (+31.25%)
New users increased from 5,027 to 6,623 (+31.75%)
Returning users increased from 960 to 1,523 (+58.65%)

The continued growth of Organic Shopping traffic demonstrated stronger product discoverability and created additional opportunities for educators to find Geyer Instructional products without relying solely on paid campaigns.

Complete Outcomes & Business Impact

Over the reporting period, Geyer Instructional achieved measurable improvements across search visibility, website traffic, brand awareness, and customer acquisition channels.

Résultats clés

55.76% increase in total website users

53.85% increase in new users

79.34% increase in direct traffic users

45.77% increase in Google Shopping users

216.28% increase in Paid Social users

31.25% increase in Organic Shopping users

Improved average search position from 12.7 to 9.4

25% improvement in organic click-through rate

These improvements helped strengthen Geyer Instructional’s online presence and expand visibility across multiple customer acquisition channels.

Commentaires des clients

“Before working with Marqade, we knew our products delivered value in the classroom, but we weren’t reaching as many educators online as we wanted to. Over time, we’ve seen a real difference in both our visibility and website traffic. We’ve experienced meaningful growth across multiple marketing channels.

What stood out most was having a team that genuinely cared about our goals, stayed proactive, and consistently looked for new ways to help us connect with the right audience. It’s been rewarding to see that momentum build and translate into stronger online growth.”

— Geyer Instructional Products Team