{"id":3190,"date":"2026-06-10T11:05:42","date_gmt":"2026-06-10T11:05:42","guid":{"rendered":"https:\/\/marqade.com\/?post_type=case_study&p=3190"},"modified":"2026-07-22T13:26:24","modified_gmt":"2026-07-22T13:26:24","slug":"brakeworld","status":"publish","type":"case_study","link":"https:\/\/marqade.com\/fr\/case-study\/brakeworld","title":{"rendered":"Brakeworld Case Study"},"content":{"rendered":"
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Brakeworld Case Study: 572% More Organic Clicks<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Brakeworld\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"brakeworld\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Brakeworld<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Brakeworld operates in the automotive aftermarket. It offers performance brake pads, drilled rotors, top-notch calipers, and complete brake kits. The company serves automotive fans, repair shops, wholesalers, and performance vehicle owners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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They provide products from leading brands such as Brembo, Zimmerman, and Rotora. Additionally, they produce specialised military-grade braking solutions for rigorous applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tBrakeworld has thousands of high-quality brake parts online. They wanted to boost their search visibility. This way, customers can easily find the right premium braking solutions.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ce\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce que nous avons fait<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Marqade developed an SEO strategy focused on improving product discoverability and increasing visibility across competitive automotive searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Les principales initiatives comprenaient :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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  • Pages de produits et de cat\u00e9gories optimis\u00e9es<\/span><\/li>
  • SEO technique et structure de site Web am\u00e9lior\u00e9s<\/span><\/li>
  • Refined keyword targeting for braking systems<\/span><\/li>
  • Improved on-page content and metadata<\/span><\/li>
  • Strengthened internal linking across product categories<\/span><\/li>
  • Expanded search visibility for premium brands<\/span><\/li>
  • Surveill\u00e9 les tendances de recherche et le comportement des utilisateurs<\/span><\/li>
  • Continuously optimized performance based on campaign data<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Le d\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The automotive aftermarket is highly competitive, and customers often compare multiple brands before making a purchase. Brakeworld wanted to improve its search visibility and help more buyers discover its products at the right time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    Parmi les principaux objectifs figuraient :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    • Increasing visibility for premium brake products<\/span><\/li>
    • G\u00e9n\u00e9rer un trafic organique plus qualifi\u00e9<\/span><\/li>
    • Reaching performance enthusiasts and automotive professionals<\/span><\/li>
    • Expanding search presence across key international markets<\/span><\/li>
    • Improving rankings for high-value product searches<\/span><\/li>
    • Soutenir la croissance \u00e0 long terme du commerce \u00e9lectronique<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tA stronger search strategy would help more customers discover Brakeworld’s product range while building long-term organic growth.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Le\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      See How Search Visibility Accelerated Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tImproved rankings helped Brakeworld reach more automotive buyers and increase exposure across key product categories. The campaign generated steady growth in organic traffic while expanding the brand’s presence in multiple markets.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Organic\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Organic Clicks Increased<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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      Brakeworld experienced significant improvements in search performance during the reporting period, resulting in more qualified visitors discovering its products through Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      Parmi les principales am\u00e9liorations, on peut citer :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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      \n\t\t\t\t\t\t\t\t\tClicks increased from 622 to 4.18K (+572%)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"cliquer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\tImpressions increased from 45.3K to 267K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CTR\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\tCTR improved from 1.4% to 1.6%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"impressions\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Average position improved from 15.1 to 12.5<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Moyen\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tHigher rankings and better click-through rates helped more drivers, repair shops, and performance enthusiasts discover Brakeworld’s products through organic search.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Market Reach Expanded<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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      The campaign strengthened Brakeworld’s visibility across several key markets and introduced the brand to a wider audience of automotive buyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t\t\t\t\t\tParmi les principales am\u00e9liorations, on peut citer :<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      • United States clicks increased from 524 to 3,583 (+3,059)<\/span><\/li>
      • Canada clicks increased from 39 to 200 (+161)<\/span><\/li>
      • United Kingdom clicks increased from 16 to 58 (+42)<\/span><\/li>
      • Italy clicks increased from 7 to 49 (+42)<\/span><\/li>
      • Saudi Arabia generated 25 new clicks<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tThe growth across multiple countries created new opportunities to connect with performance enthusiasts, repair shops, and wholesale customers looking for trusted braking solutions.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Market\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        R\u00e9sultats des campagnes et impact sur l'entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        Over the reporting period, Brakeworld achieved substantial improvements in search visibility and organic traffic while strengthening its presence across key automotive markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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        R\u00e9sultats cl\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"contr\u00f4le\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t572% increase in organic clicks\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"contr\u00f4le\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tSearch impressions increased from 45.3K to 267K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"contr\u00f4le\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tCTR improved from 1.4% to 1.6%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"contr\u00f4le\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tAverage position improved from 15.1 to 12.5\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"contr\u00f4le\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t3,059 additional clicks from the United States\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"contr\u00f4le\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Expanded visibility across Canada, the United Kingdom, Italy, and Saudi Arabia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t\t\t\t\t\tThese improvements helped Brakeworld connect with more automotive buyers and strengthen its presence across key search markets.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Commentaires des clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t“As an online automotive retailer, we know customers have plenty of choices. Our goal was simply to make it easier for them to find us and the products they need. Marqade helped us strengthen our search presence and reach more performance enthusiasts and repair professionals. The growth has been encouraging, and the partnership has felt collaborative from day one.”\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        — Brakeworld Team<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Brakeworld Case Study: 572% More Organic Clicks About Brakeworld Brakeworld operates in the automotive aftermarket. It offers performance brake pads, drilled rotors, top-notch calipers, and complete brake kits. The company serves automotive fans, repair shops, wholesalers, and performance vehicle owners. They provide products from leading brands such as Brembo, Zimmerman, and Rotora. Additionally, they produce […]<\/p>\n","protected":false},"featured_media":3243,"template":"elementor_header_footer","case_category":[],"case_tag":[],"class_list":["post-3190","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrakeworld SEO Success Story<\/title>\n<meta name=\"description\" content=\"Discover how Marqade helped Brakeworld increase organic clicks by 572%, improve search visibility, and reach more buyers with a targeted SEO strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marqade.com\/fr\/etude-de-cas\/brakeworld\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brakeworld SEO Success Story\" \/>\n<meta property=\"og:description\" content=\"Discover how Marqade helped Brakeworld increase organic clicks by 572%, improve search visibility, and reach more buyers with a targeted SEO strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marqade.com\/fr\/etude-de-cas\/brakeworld\/\" \/>\n<meta property=\"og:site_name\" content=\"Marqade INC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T13:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/brakeword-3.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brakeworld SEO Success Story","description":"Discover how Marqade helped Brakeworld increase organic clicks by 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