{"id":3191,"date":"2026-06-11T12:35:22","date_gmt":"2026-06-11T12:35:22","guid":{"rendered":"https:\/\/marqade.com\/?post_type=case_study&#038;p=3191"},"modified":"2026-07-22T13:31:45","modified_gmt":"2026-07-22T13:31:45","slug":"domaine-de-balcarres","status":"publish","type":"case_study","link":"https:\/\/marqade.com\/fr\/case-study\/balcarres-estate","title":{"rendered":"\u00c9tude de cas sur le domaine de Balcarres"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div data-elementor-type=\"wp-post\" data-elementor-id=\"3191\" class=\"elementor elementor-3191\" data-elementor-settings='{\"ha_cmc_init_switcher\":\"no\"}' data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ee937e e-flex e-con-boxed e-con e-parent\" data-id=\"14ee937e\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f9edf elementor-widget elementor-widget-heading\" data-id=\"e7f9edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas du domaine de Balcarres : 180% \u2013 Une plus grande port\u00e9e sur les r\u00e9seaux sociaux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c55d7d elementor-widget elementor-widget-image\" data-id=\"43c55d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"578\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate.webp\" class=\"attachment-full size-full wp-image-3241\" alt=\"Domaine de Balcarres\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate.webp 1200w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate-300x145.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate-1024x493.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate-768x370.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22aa7e60 e-flex e-con-boxed e-con e-parent\" data-id=\"22aa7e60\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e268d57 e-con-full e-flex e-con e-child\" data-id=\"3e268d57\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-3449638 elementor-widget elementor-widget-image\" data-id=\"3449638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"617\" height=\"349\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate_1.webp\" class=\"attachment-large size-large wp-image-3248\" alt=\"Domaine de Balcarres_1\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate_1.webp 617w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/Balcarres-Estate_1-300x170.webp 300w\" sizes=\"(max-width: 617px) 100vw, 617px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24718461 e-con-full e-flex e-con e-child\" data-id=\"24718461\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bb94b9 elementor-widget elementor-widget-heading\" data-id=\"29bb94b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 propos du domaine de Balcarres<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b9badc elementor-widget elementor-widget-text-editor\" data-id=\"20b9badc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le domaine de Balcarres op\u00e8re dans le secteur de l'h\u00f4tellerie de luxe et des locations de vacances en \u00c9cosse. Ce domaine historique et familial propose des lodges et des fermes magnifiquement restaur\u00e9s, entour\u00e9s d'une campagne pittoresque et de si\u00e8cles de patrimoine dans l'East Neuk de Fife.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47290578 elementor-widget elementor-widget-text-editor\" data-id=\"47290578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSitu\u00e9 juste au sud de St Andrews, le domaine accueille les couples, les familles et les groupes \u00e0 la recherche d'une escapade \u00e9cossaise unique. Alors que de plus en plus de voyageurs recherchent en ligne des lieux de s\u00e9jour originaux, le domaine de Balcarres souhaitait am\u00e9liorer sa visibilit\u00e9 et toucher un public plus large.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76bcf2bb e-con-full e-flex e-con e-parent\" data-id=\"76bcf2bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2e6ea2c9 e-flex e-con-boxed e-con e-child\" data-id=\"2e6ea2c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35882570 e-con-full e-flex e-con e-child\" data-id=\"35882570\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-278943c e-con-full e-flex e-con e-child\" data-id=\"278943c\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-185f90c7 elementor-widget elementor-widget-image\" data-id=\"185f90c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"610\" height=\"275\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-1-2.webp\" class=\"attachment-full size-full wp-image-3251\" alt=\"Ce que nous avons fait (1)\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-1-2.webp 610w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/What-We-Did-1-2-300x135.webp 300w\" sizes=\"(max-width: 610px) 100vw, 610px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fafb44a elementor-widget elementor-widget-heading\" data-id=\"6fafb44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que nous avons fait<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c172670 elementor-widget elementor-widget-text-editor\" data-id=\"7c172670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marqade a d\u00e9velopp\u00e9 une strat\u00e9gie de marketing organique con\u00e7ue pour accro\u00eetre la visibilit\u00e9 et am\u00e9liorer l'engagement sur les plateformes de recherche et les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5c215 elementor-widget elementor-widget-text-editor\" data-id=\"9f5c215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Les principales initiatives comprenaient :<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62989ceb elementor-widget elementor-widget-text-editor\" data-id=\"62989ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages d'h\u00e9bergement et de destination am\u00e9lior\u00e9es<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ciblage par mots-cl\u00e9s affin\u00e9<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenu et structure du site Web am\u00e9lior\u00e9s<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9lioration des performances de recherche organique<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visibilit\u00e9 sociale organique accrue<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenu optimis\u00e9 en fonction du comportement de l'utilisateur<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Surveillance des performances des campagnes et des tendances d'engagement<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d4911ec e-con-full e-flex e-con e-child\" data-id=\"1d4911ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ecd88a elementor-widget elementor-widget-heading\" data-id=\"39ecd88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le d\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df91baf elementor-widget elementor-widget-text-editor\" data-id=\"3df91baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le choix d'une destination de vacances commence souvent par une recherche en ligne. Le domaine de Balcarres souhaitait s'assurer que ses h\u00e9bergements uniques se d\u00e9marquent et incitent un plus grand nombre de voyageurs \u00e0 explorer la propri\u00e9t\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5cbfee elementor-widget elementor-widget-text-editor\" data-id=\"7b5cbfee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Parmi les principaux objectifs figuraient :<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612a50f4 elementor-widget elementor-widget-text-editor\" data-id=\"612a50f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Augmenter la visibilit\u00e9 de la recherche organique<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atteindre un plus grand nombre de voyageurs pendant les f\u00eates<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accro\u00eetre l'engagement sur les canaux de recherche et les r\u00e9seaux sociaux<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotion d'options d'h\u00e9bergement de luxe<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourager les visites directes sur le site Web<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une notori\u00e9t\u00e9 de marque \u00e0 long terme<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cfd910 elementor-widget elementor-widget-text-editor\" data-id=\"33cfd910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUne pr\u00e9sence num\u00e9rique renforc\u00e9e aiderait un plus grand nombre de voyageurs \u00e0 d\u00e9couvrir le domaine lors de la planification de leur prochaine escapade \u00e0 la campagne.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-752ef13a e-con-full e-flex e-con e-child\" data-id=\"752ef13a\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-47338daa elementor-widget elementor-widget-image\" data-id=\"47338daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"275\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/The-Challenge-1-2.webp\" class=\"attachment-full size-full wp-image-3252\" alt=\"Le D\u00e9fi (1)\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/The-Challenge-1-2.webp 610w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/The-Challenge-1-2-300x135.webp 300w\" sizes=\"(max-width: 610px) 100vw, 610px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-380de8f5 e-flex e-con-boxed e-con e-parent\" data-id=\"380de8f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4409f7bc elementor-widget elementor-widget-heading\" data-id=\"4409f7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez comment la visibilit\u00e9 organique a inspir\u00e9 davantage de voyageurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bffbe62 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1bffbe62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUne visibilit\u00e9 accrue dans les recherches et un engagement social am\u00e9lior\u00e9 ont aid\u00e9 le domaine de Balcarres \u00e0 toucher davantage de voyageurs \u00e0 la recherche de s\u00e9jours de luxe en \u00c9cosse. La campagne a attir\u00e9 un public plus large tout en encourageant les visiteurs \u00e0 passer plus the temps \u00e0 explorer le domaine et ses h\u00e9bergements.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7360701 e-con-full e-flex e-con e-child\" data-id=\"7360701\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2c2b6fb7 e-con-full e-flex e-con e-child\" data-id=\"2c2b6fb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-627822d6 elementor-widget elementor-widget-image\" data-id=\"627822d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"843\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/1img.webp\" class=\"attachment-large size-large wp-image-3260\" alt=\"D\u00e9couvrez comment la visibilit\u00e9 organique a inspir\u00e9 davantage de voyageurs\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/1img.webp 869w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/1img-285x300.webp 285w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/1img-768x810.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-518590f e-con-full e-flex e-con e-child\" data-id=\"518590f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fca2c49 elementor-widget elementor-widget-heading\" data-id=\"5fca2c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visibilit\u00e9 sur les moteurs de recherche am\u00e9lior\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a42f65e elementor-widget elementor-widget-text-editor\" data-id=\"3a42f65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plus de voyageurs ont d\u00e9couvert le domaine Balcarres gr\u00e2ce \u00e0 la recherche organique au cours de la p\u00e9riode de reporting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d790d elementor-widget elementor-widget-text-editor\" data-id=\"65d790d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Parmi les principales am\u00e9liorations, on peut citer :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20f4da0d e-con-full e-flex e-con e-child\" data-id=\"20f4da0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b62910 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76b62910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLes clics sont pass\u00e9s de 1,5K \u00e0 1,74K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487f9c12 ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"487f9c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/Group-1.webp\" class=\"attachment-large size-large wp-image-5413\" alt=\"cliquer\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17b7414d e-con-full e-flex e-con e-child\" data-id=\"17b7414d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-60857d4c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60857d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLes impressions sont pass\u00e9es de 35,9K \u00e0 36,8K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622358d ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"622358d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/impresions.webp\" class=\"attachment-full size-full wp-image-5417\" alt=\"impressions\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29494eb1 e-con-full e-flex e-con e-child\" data-id=\"29494eb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-475723f5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"475723f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLe CTR est pass\u00e9 de 4,21 TP3T \u00e0 4,71 TP3T\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdbf7c1 ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"7cdbf7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/Group-1-1.webp\" class=\"attachment-full size-full wp-image-5414\" alt=\"CTR\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f9bd1 e-con-full e-flex e-con e-child\" data-id=\"00f9bd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-b135f0c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b135f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLa position moyenne est pass\u00e9e de 17,8 \u00e0 14,8\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f290e87 ha-has-bg-overlay elementor-widget elementor-widget-image\" data-id=\"f290e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/07\/Group-2.webp\" class=\"attachment-full size-full wp-image-5415\" alt=\"Moyen\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7584cd8c elementor-widget elementor-widget-text-editor\" data-id=\"7584cd8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDe meilleurs classements et un taux de clic plus \u00e9lev\u00e9 ont permis \u00e0 un plus grand nombre de personnes de d\u00e9couvrir le domaine lors de leurs recherches de s\u00e9jours de vacances de luxe et d'\u00e9chapp\u00e9es \u00e0 la campagne.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aec2cae e-con-full e-flex e-con e-parent\" data-id=\"5aec2cae\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2ff04044 e-flex e-con-boxed e-con e-child\" data-id=\"2ff04044\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e478d9 e-con-full e-flex e-con e-child\" data-id=\"3e478d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-848cc65 elementor-widget elementor-widget-heading\" data-id=\"848cc65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engagement des visiteurs accru<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab807b elementor-widget elementor-widget-text-editor\" data-id=\"1ab807b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tL'engagement sur le site Web a \u00e9galement enregistr\u00e9 une croissance positive, indiquant que les visiteurs passaient plus de temps \u00e0 explorer le domaine et ses options d'h\u00e9bergement.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbced7d elementor-widget elementor-widget-text-editor\" data-id=\"dbced7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Parmi les principales am\u00e9liorations, on peut citer :<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b050b8f elementor-widget elementor-widget-text-editor\" data-id=\"b050b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre total d&#x27;utilisateurs est pass\u00e9 de 3 164 \u00e0 3 395 (+7,31 TP3T)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre de nouveaux utilisateurs est pass\u00e9 de 3 087 \u00e0 3 305 (+7,06%)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre d&#x27;utilisateurs fid\u00e8les est pass\u00e9 de 486 \u00e0 592 (+21,81%)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le temps d'engagement moyen est pass\u00e9 de 1 min 19 s \u00e0 1 min 21 s<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre de sessions actives par utilisateur a augment\u00e9 de 9,071 TP3T<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e03a73 elementor-widget elementor-widget-text-editor\" data-id=\"8e03a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tL'augmentation du nombre de visiteurs r\u00e9currents et de l'engagement a t\u00e9moign\u00e9 d'un int\u00e9r\u00eat croissant pour le domaine, offrant aux clients potentiels davantage d'opportunit\u00e9s d'explorer les propri\u00e9t\u00e9s avant de prendre une d\u00e9cision de r\u00e9servation.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f8c806 e-con-full e-flex e-con e-child\" data-id=\"8f8c806\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d3eeb elementor-widget elementor-widget-image\" data-id=\"31d3eeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"202\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img-1024x258.webp\" class=\"attachment-large size-large wp-image-3263\" alt=\"Engagement des visiteurs accru\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img-1024x258.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img-300x76.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img-768x194.webp 768w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/2img.webp 1476w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-272767f0 e-flex e-con-boxed e-con e-parent\" data-id=\"272767f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7deb5eeb e-con-full e-flex e-con e-child\" data-id=\"7deb5eeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2754514c e-con-full e-flex e-con e-child\" data-id=\"2754514c\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d63de41 elementor-widget elementor-widget-heading\" data-id=\"4d63de41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La recherche organique a progress\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d1036d elementor-widget elementor-widget-text-editor\" data-id=\"16d1036d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le trafic organique a continu\u00e9 d'attirer des visiteurs hautement qualifi\u00e9s qui planifiaient activement leur prochain voyage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ff0597 elementor-widget elementor-widget-text-editor\" data-id=\"18ff0597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Parmi les principales am\u00e9liorations, on peut citer :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d283e22 elementor-widget elementor-widget-text-editor\" data-id=\"5d283e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre d&#x27;utilisateurs a augment\u00e9 de 12,121 TP3T<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre de nouveaux utilisateurs a augment\u00e9 de 13,71 TP3T<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre d&#x27;utilisateurs fid\u00e8les a augment\u00e9 de 24,04%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre d&#x27;\u00e9v\u00e9nements a augment\u00e9 de 7 671 TP3T<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-842e789 elementor-widget elementor-widget-text-editor\" data-id=\"842e789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ces am\u00e9liorations montrent que davantage de voyageurs ont d\u00e9couvert le domaine de Balcarres gr\u00e2ce \u00e0 la recherche et ont interagi avec les pages cl\u00e9s du site Web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ffb5dd e-con-full e-flex e-con e-child\" data-id=\"38ffb5dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-597625af elementor-widget elementor-widget-image\" data-id=\"597625af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"273\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img.webp\" class=\"attachment-full size-full wp-image-3261\" alt=\"La recherche organique a progress\u00e9\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img.webp 1476w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img-300x55.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img-1024x189.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/3img-768x142.webp 768w\" sizes=\"(max-width: 1476px) 100vw, 1476px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-515b2dcb e-flex e-con-boxed e-con e-parent\" data-id=\"515b2dcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-501dd48f e-con-full e-flex e-con e-child\" data-id=\"501dd48f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"gradient\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-70d4069d e-con-full e-flex e-con e-child\" data-id=\"70d4069d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-394a91a0 elementor-widget elementor-widget-heading\" data-id=\"394a91a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Port\u00e9e sociale organique \u00e9largie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fddc13e elementor-widget elementor-widget-text-editor\" data-id=\"7fddc13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les r\u00e9seaux sociaux organiques sont devenus l'un des canaux les plus performants de la campagne, faisant d\u00e9couvrir le domaine \u00e0 un public beaucoup plus large.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69dba7b5 elementor-widget elementor-widget-text-editor\" data-id=\"69dba7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Parmi les principales am\u00e9liorations, on peut citer :<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c359a14 elementor-widget elementor-widget-text-editor\" data-id=\"5c359a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre d&#x27;utilisateurs a augment\u00e9 de 208,71 TP3T<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre de nouveaux utilisateurs a augment\u00e9 de 207 831 TP3T<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre d&#x27;utilisateurs fid\u00e8les a augment\u00e9 de 100%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre d&#x27;\u00e9v\u00e9nements a augment\u00e9 de 221,91 TP3T<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd64c0d elementor-widget elementor-widget-text-editor\" data-id=\"bd64c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLe contenu sur les r\u00e9seaux sociaux a encourag\u00e9 davantage de voyageurs \u00e0 d\u00e9couvrir le domaine, \u00e0 parcourir ses h\u00e9bergements uniques et \u00e0 interagir avec la marque avant de planifier leur s\u00e9jour.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47d7ed9f e-con-full e-flex e-con e-child\" data-id=\"47d7ed9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-359beaec elementor-widget elementor-widget-image\" data-id=\"359beaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"459\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img.webp\" class=\"attachment-full size-full wp-image-3262\" alt=\"Port\u00e9e sociale organique \u00e9largie\" srcset=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img.webp 1476w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img-300x93.webp 300w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img-1024x318.webp 1024w, https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/4img-768x239.webp 768w\" sizes=\"(max-width: 1476px) 100vw, 1476px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771aec4d e-flex e-con-boxed e-con e-parent\" data-id=\"771aec4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1a881f elementor-widget elementor-widget-heading\" data-id=\"7d1a881f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats des campagnes et impact sur l'entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6caf7910 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6caf7910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAu cours de la p\u00e9riode de reporting, le domaine de Balcarres a renforc\u00e9 sa pr\u00e9sence en ligne et \u00e9largi sa port\u00e9e sur les moteurs de recherche et les r\u00e9seaux sociaux, aidant ainsi un plus grand nombre de voyageurs \u00e0 d\u00e9couvrir ses h\u00e9bergements de luxe.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e537489 elementor-widget elementor-widget-heading\" data-id=\"7e537489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats cl\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71fe3578 e-con-full e-grid e-con e-child\" data-id=\"71fe3578\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-f0b54e5 e-con-full e-flex e-con e-child\" data-id=\"f0b54e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-58faf258 e-con-full e-flex e-con e-child\" data-id=\"58faf258\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-126e8194 e-con-full e-flex e-con e-child\" data-id=\"126e8194\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5a0493 elementor-widget elementor-widget-image\" data-id=\"1c5a0493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"contr\u00f4le primaire\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587d088b elementor-widget elementor-widget-text-editor\" data-id=\"587d088b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t Le CTR est pass\u00e9 de 4,21 TP3T \u00e0 4,71 TP3T\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-449bcc69 e-con-full e-flex e-con e-child\" data-id=\"449bcc69\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-208d3c55 e-con-full e-flex e-con e-child\" data-id=\"208d3c55\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aebe789 elementor-widget elementor-widget-image\" data-id=\"6aebe789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"contr\u00f4le primaire\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c260db0 elementor-widget elementor-widget-text-editor\" data-id=\"1c260db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLa position moyenne dans les r\u00e9sultats de recherche est pass\u00e9e de 17,8 \u00e0 14,8.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72c668d6 e-con-full e-flex e-con e-child\" data-id=\"72c668d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-64e14541 e-con-full e-flex e-con e-child\" data-id=\"64e14541\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ee3007 elementor-widget elementor-widget-image\" data-id=\"11ee3007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"contr\u00f4le primaire\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780605de elementor-widget elementor-widget-text-editor\" data-id=\"780605de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLe nombre total d&#x27;utilisateurs a augment\u00e9 de 7,31 TP3T\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d923842 e-con-full e-flex e-con e-child\" data-id=\"4d923842\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-2093fe50 e-con-full e-flex e-con e-child\" data-id=\"2093fe50\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-37057d65 e-con-full e-flex e-con e-child\" data-id=\"37057d65\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-24320d94 elementor-widget elementor-widget-image\" data-id=\"24320d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"contr\u00f4le primaire\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d33dc6 elementor-widget elementor-widget-text-editor\" data-id=\"48d33dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLe nombre d&#x27;utilisateurs fid\u00e8les a augment\u00e9 de 21,81%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f90e620 e-con-full e-flex e-con e-child\" data-id=\"1f90e620\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-5d69e42f e-con-full e-flex e-con e-child\" data-id=\"5d69e42f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-4668f291 elementor-widget elementor-widget-image\" data-id=\"4668f291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"contr\u00f4le primaire\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f465f7 elementor-widget elementor-widget-text-editor\" data-id=\"5f465f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLe nombre d&#x27;utilisateurs issus du r\u00e9f\u00e9rencement naturel a augment\u00e9 de 12,12%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43f1d95e e-con-full e-flex e-con e-child\" data-id=\"43f1d95e\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t<div class=\"elementor-element elementor-element-6a6fc58c e-con-full e-flex e-con e-child\" data-id=\"6a6fc58c\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-726dfd4b elementor-widget elementor-widget-image\" data-id=\"726dfd4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"25\" src=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/primary-check.webp\" class=\"attachment-large size-large wp-image-5826\" alt=\"contr\u00f4le primaire\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597f9375 elementor-widget elementor-widget-text-editor\" data-id=\"597f9375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLe nombre d&#x27;utilisateurs issus du trafic organique a augment\u00e9 de 208,71 TP3T\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22707ea elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"22707ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCes am\u00e9liorations ont aid\u00e9 Balcarres Estate \u00e0 toucher un plus grand nombre de voyageurs et \u00e0 renforcer sa pr\u00e9sence sur les canaux organiques.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b55b9b8 e-flex e-con-boxed e-con e-parent\" data-id=\"5b55b9b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"_ha_eqh_enable\":false}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e746900 elementor-widget elementor-widget-heading\" data-id=\"7e746900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commentaires des clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3838755 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3838755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201c Nous avons toujours pens\u00e9 que le domaine de Balcarres est un endroit que les gens doivent d\u00e9couvrir par eux-m\u00eames, mais ils doivent d'abord nous trouver. Marqade a aid\u00e9 un plus grand nombre de voyageurs \u00e0 d\u00e9couvrir notre domaine et \u00e0 explorer tout ce que nous avons \u00e0 offrir en ligne. Il est gratifiant de voir davantage de personnes interagir avec notre site Web et s'informer sur nos locations de vacances. Leur \u00e9quipe s'est montr\u00e9e accessible, \u00e0 l'\u00e9coute et v\u00e9ritablement investie dans notre croissance. \u201d\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6315b12b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6315b12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2014 L'\u00e9quipe du domaine de Balcarres<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Balcarres Estate Case Study: 180% More Social Reach About Balcarres Estate Balcarres Estate operates in Scotland&#8217;s luxury hospitality and holiday accommodation industry. The historic, family-run estate offers beautifully restored lodges and farmhouses surrounded by scenic countryside and centuries of heritage in the East Neuk of Fife. Located just south of St Andrews, the estate welcomes [&hellip;]<\/p>\n","protected":false},"featured_media":3250,"template":"elementor_header_footer","case_category":[],"case_tag":[],"class_list":["post-3191","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balcarres Estate Case Study<\/title>\n<meta name=\"description\" content=\"See how Marqade helped Balcarres Estate grow social reach by 180% and connect with more travelers looking for unique luxury escapes in Scotland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marqade.com\/fr\/etude-de-cas\/domaine-de-balcarres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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