{"id":3211,"date":"2026-06-11T06:47:52","date_gmt":"2026-06-11T06:47:52","guid":{"rendered":"https:\/\/marqade.com\/?post_type=case_study&p=3211"},"modified":"2026-07-22T13:28:30","modified_gmt":"2026-07-22T13:28:30","slug":"expert-home-advisors","status":"publish","type":"case_study","link":"https:\/\/marqade.com\/nl\/case-study\/expert-home-advisors","title":{"rendered":"Expert Home Advisors Case Study"},"content":{"rendered":"
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Expert Home Advisors Case Study: 40% More Website Users<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Expert\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"About\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Expert Home Advisors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Expert Home Advisors operates in the Northeast Florida real estate industry, helping buyers and sellers navigate the property market with confidence. The agency provides MLS search tools, property marketing services, automated listing alerts, and local expertise across Jacksonville, Jacksonville Beach, Amelia Island, and St. Augustine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tAs more homebuyers begin their search online, Expert Home Advisors wanted to strengthen its digital presence and make it easier for people to discover listings, explore neighborhoods, and connect with local agents.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"What\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What We Did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Marqade developed an SEO strategy focused on improving search visibility and helping more buyers and sellers discover Expert Home Advisors online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Key initiatives included:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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  • Optimized community and property pages<\/span><\/li>
  • Refined local keyword targeting<\/span><\/li>
  • Improved website structure and navigation<\/span><\/li>
  • Enhanced on-page content and metadata<\/span><\/li>
  • Strengthened internal linking<\/span><\/li>
  • Expanded visibility across local search results<\/span><\/li>
  • Monitored user behavior and search trends<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tBuying or selling a home is a major decision, and most journeys start with an online search. Expert Home Advisors wanted to reach more local buyers and sellers while building greater trust and visibility across Northeast Florida.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tThe primary goals included:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    • Increasing organic search visibility<\/span><\/li>
    • Reaching more homebuyers and sellers<\/span><\/li>
    • Driving qualified website traffic<\/span><\/li>
    • Improving engagement across key pages<\/span><\/li>
    • Strengthening local brand awareness<\/span><\/li>
    • Supporting long-term lead generation<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tA stronger online presence would help more people discover local listings and connect with the right real estate professionals.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"the-challenge\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      See How Better Visibility Reached More Homebuyers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tImproved search performance and stronger organic growth helped Expert Home Advisors connect with more buyers and sellers exploring the Northeast Florida real estate market. The campaign attracted new visitors while increasing interactions across the website.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Search\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Search Visibility Improved<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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      More buyers and sellers discovered Expert Home Advisors through Google during the reporting period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t\t\t\t\t\tKey improvements included:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\tClicks increased from 2.09K to 3.1K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"click\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\tImpressions increased from 328K to 365K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"impresions\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\tCTR improved from 0.6% to 0.8%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CTR\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tHigher search visibility helped more people find local listings and real estate resources while researching homes across Northeast Florida.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      More Buyers Connected<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tWebsite traffic grew steadily as more visitors explored listings, neighborhoods, and available properties.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      Key improvements included:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      • Total users increased from 37,820 to 52,977 (+40.08%)<\/span><\/li>
      • New users increased from 35,301 to 51,145 (+44.88%)<\/span><\/li>
      • Returning users increased from 4,878 to 5,284 (+8.32%)<\/span><\/li>
      • Event count increased from 781,896 to 875,924 (+12.03%)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tThe increase in website users and interactions showed growing interest in local listings while creating more opportunities for buyers and sellers to connect with the Expert Home Advisors team.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"More\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Organic Search Grew<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tOrganic Search remained the primary driver of qualified traffic throughout the campaign.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tKey improvements included:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        • Users increased by 28.5%<\/span><\/li>
        • New users increased by 34.58%<\/span><\/li>
        • Returning users increased by 2.37%<\/span><\/li>
        • Event count increased by 0.51%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\tThese improvements brought more homebuyers and sellers to the website while strengthening the agency’s visibility for local real estate searches.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Organic\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Social Reach Expanded<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\tOrganic Social introduced Expert Home Advisors to a wider local audience and supported continued brand awareness.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\tKey improvements included:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          • Users increased by 59%<\/span><\/li>
          • New users increased by 62.27%<\/span><\/li>
          • Returning users increased by 56.52%<\/span><\/li>
          • Event count increased by 55.08%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tThe growth across social channels helped more people discover local market updates, featured listings, and neighborhood insights before beginning their home search.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Social\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Campaign Outcomes & Business Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tOver the reporting period, Expert Home Advisors strengthened its online presence and reached more buyers and sellers across Northeast Florida.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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            Key Results<\/h3>\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"primary-check\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tTotal users increased by 40.08%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"primary-check\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tNew users increased by 44.88%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"primary-check\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tOrganic Search users increased by 28.5%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"primary-check\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tOrganic Social users increased by 59%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"primary-check\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tCTR improved from 0.6% to 0.8%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"primary-check\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tEvent count increased by 12.03%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\tThese improvements helped Expert Home Advisors connect with more local buyers and sellers while strengthening its presence across organic channels.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Client Feedback<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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            “Our days are filled with calls, showings, negotiations, and helping families find the right home. Knowing that our online presence is in good hands gives us one less thing to worry about. Marqade has helped more people discover our listings and local market expertise, and we’ve appreciated their consistent support throughout the process.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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            — Expert Home Advisors Team<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Expert Home Advisors Case Study: 40% More Website Users About Expert Home Advisors Expert Home Advisors operates in the Northeast Florida real estate industry, helping buyers and sellers navigate the property market with confidence. The agency provides MLS search tools, property marketing services, automated listing alerts, and local expertise across Jacksonville, Jacksonville Beach, Amelia Island, […]<\/p>\n","protected":false},"featured_media":3269,"template":"elementor_header_footer","case_category":[],"case_tag":[],"class_list":["post-3211","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nExpert Home Advisors Case Study<\/title>\n<meta name=\"description\" content=\"Learn how Expert Home Advisors improved organic visibility, attracted more qualified real estate traffic, and increased website users by 40%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marqade.com\/nl\/case-study\/expert-home-advisors\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Home Advisors Case Study\" \/>\n<meta property=\"og:description\" content=\"Learn how Expert Home Advisors improved organic visibility, attracted more qualified real estate traffic, and increased website users by 40%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marqade.com\/nl\/case-study\/expert-home-advisors\/\" \/>\n<meta property=\"og:site_name\" content=\"Marqade INC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T13:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marqade.com\/wp-content\/uploads\/2026\/06\/5img-banner.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minuten\" \/>\n<!-- \/ Yoast SEO 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