Geyer Instructional Case Study: 56% More Website Traffic
About Geyer Instructional Products
Geyer Instructional Products is a company based in Ohio that provides classroom supplies, STEM learning tools, science kits, robotics equipment, math resources, and other educational products for schools. The company works with educators and educational institutions across the United States to support student learning and classroom engagement. As more teachers and schools began researching and purchasing products online, Geyer Instructional wanted to improve its digital presence. The goal was to make its products easier to find online, reach more educators, and attract qualified visitors through search engines, shopping platforms, and paid advertising campaigns.
What We Did
To support these goals, Marqade implemented a comprehensive digital marketing strategy focused on increasing visibility, improving search performance, and expanding customer acquisition opportunities.
- Optimized product and category pages for search visibility
- Improved technical SEO and site structure
- Refined keyword targeting for educational and STEM-related searches
- Enhanced Google Shopping campaign performance
- Managed paid social advertising campaigns
- Improved product discoverability across search and shopping channels
- Monitored acquisition trends to identify growth opportunities
- Tracked performance metrics to guide ongoing optimization efforts
The Challenge
As schools and educators increasingly relied on online channels to research and purchase instructional materials, Geyer Instructional needed a stronger digital strategy to improve product visibility and attract more qualified visitors.
The primary goals included:
- Increase visibility for STEM and classroom products
- Drive more qualified website traffic
- Expand customer acquisition across channels
- Improve product discoverability
- Strengthen brand awareness
- Increase returning visitor engagement
With growing competition in the educational products market, the company needed a strategy that would generate sustainable growth while connecting with educators at multiple stages of the buying journey.
Our Multi-Channel Strategy Strengthened Online Presence
The campaign delivered measurable improvements across organic search, direct traffic, shopping campaigns, and paid social advertising. These gains helped Geyer Instructional reach more educators, increase product visibility, and strengthen its online presence across multiple acquisition channels.
Improved Search Visibility Growth
As visibility improved across search engines, more educators and school decision-makers discovered Geyer Instructional products through organic search.
Key improvements included:
Clicks increased from 16.1K to 18.2K (+13.0%)
CTR improved from 0.4% to 0.5% (+25%)
Average position improved from 12.7 to 9.4
One of the most encouraging results was the improvement in average search position. Moving from page two toward page one visibility helped increase exposure for educational products, STEM resources, and classroom supplies, generating more opportunities to attract qualified visitors.
Website Traffic Increased by Nearly 56%
The website experienced substantial growth in overall traffic during the reporting period, demonstrating the effectiveness of the combined SEO and digital marketing strategy.
Key improvements included:
- Total users increased from 220,518 to 343,468 (+55.76%)
- New users increased from 212,345 to 326,700 (+53.85%)
- Returning users increased from 30,282 to 39,029 (+28.89%)
The increase in both new and returning users showed that Geyer Instructional was successfully expanding its audience while maintaining engagement with existing customers. This growth created more opportunities for product discovery and future conversions.
More Educators Visited the Site Directly
Direct traffic showed strong growth across all channels. More educators and schools became familiar with Geyer Instructional and started visiting the website directly instead of finding it through search engines or ads.
Key improvements included:
- Users increased from 51,049 to 91,550 (+79.34%)
- New users increased from 45,255 to 84,330 (+86.34%)
- Returning users increased from 3,723 to 4,827 (+29.65%)
As more educators became familiar with the company’s products and reputation, a larger number of visitors began navigating directly to the website. This is often a strong indicator of increased brand recognition and customer trust.
Google Shopping Expanded Product Discovery
Shopping campaigns played an important role in helping educators discover relevant classroom supplies and STEM learning products.
Key improvements included:
- Users increased from 49,650 to 72,377 (+45.77%)
- New users increased from 49,147 to 70,106 (+42.65%)
- Returning users increased from 7,868 to 11,950 (+51.88%)
The increase in both new and returning users demonstrated that Shopping campaigns were successfully attracting first-time visitors while encouraging continued engagement from existing customers.
Paid Social Traffic Grew by More Than 216%
Paid social advertising generated the highest percentage growth among all acquisition channels during the reporting period.
Key improvements included:
- Users increased from 9,066 to 28,674 (+216.28%)
- New users increased from 8,714 to 27,791 (+218.92%)
- Returning users increased from 1,426 to 3,191 (+123.77%)
These results helped introduce Geyer Instructional products to a significantly larger audience while expanding awareness beyond traditional search channels. The campaign created new opportunities to reach educators and school decision-makers who might not otherwise have discovered the brand.
Organic Shopping Continued to Build Momentum
Organic Shopping traffic also contributed to meaningful growth throughout the campaign and helped strengthen product visibility within Google’s shopping ecosystem.
Key improvements included:
- Users increased from 5,264 to 6,909 (+31.25%)
- New users increased from 5,027 to 6,623 (+31.75%)
- Returning users increased from 960 to 1,523 (+58.65%)
The continued growth of Organic Shopping traffic demonstrated stronger product discoverability and created additional opportunities for educators to find Geyer Instructional products without relying solely on paid campaigns.
Complete Outcomes & Business Impact
Over the reporting period, Geyer Instructional achieved measurable improvements across search visibility, website traffic, brand awareness, and customer acquisition channels.
Key Results
55.76% increase in total website users
53.85% increase in new users
79.34% increase in direct traffic users
45.77% increase in Google Shopping users
216.28% increase in Paid Social users
31.25% increase in Organic Shopping users
Improved average search position from 12.7 to 9.4
25% improvement in organic click-through rate
These improvements helped strengthen Geyer Instructional’s online presence and expand visibility across multiple customer acquisition channels.
Client Feedback
“Before working with Marqade, we knew our products delivered value in the classroom, but we weren’t reaching as many educators online as we wanted to. Over time, we’ve seen a real difference in both our visibility and website traffic. We’ve experienced meaningful growth across multiple marketing channels.
What stood out most was having a team that genuinely cared about our goals, stayed proactive, and consistently looked for new ways to help us connect with the right audience. It’s been rewarding to see that momentum build and translate into stronger online growth.”
— Geyer Instructional Products Team
