Driveway Dumpsters Case Study: 478% More Organic Clicks
About Driveway Dumpsters
Driveway Dumpsters is a veteran-owned roll-off dumpster rental company based in Cincinnati, Ohio, serving homeowners, contractors, and businesses across Southwest Ohio and Northern Kentucky. The company offers driveway-safe containers ranging from 10 to 40 cubic yards, flat-rate pricing, and a streamlined online booking experience designed to make waste removal simple and hassle-free.
As demand for convenient dumpster rentals continued to grow, Driveway Dumpsters wanted to strengthen its online presence and ensure customers could easily find its services when searching for reliable local waste management solutions.
What We Did
To achieve these objectives, Marqade implemented a local SEO strategy focused on improving search visibility, increasing website traffic, and expanding the company’s reach across its primary service areas.
Key initiatives included:
- Optimized location and service pages
- Enhanced on-page SEO and website structure
- Improved local keyword targeting
- Strengthened Google Search performance
- Expanded content focused on dumpster rental services
- Improved website crawlability and indexing
- Monitored search trends and user behavior
- Continuously refined the strategy based on performance insights
The Challenge
Driveway Dumpsters had built a customer-focused service backed by transparent pricing and property-safe delivery systems, but rising competition in local search made it harder to stand out.
The primary goals included:
- Increasing visibility for local dumpster rental searches
- Driving more qualified organic traffic
- Expanding brand awareness across target service areas
- Reaching homeowners and contractors at the right time
- Strengthening local search performance
- Supporting long-term lead generation through search
Because dumpster rentals are often an immediate need, appearing prominently in search results was essential for attracting high-intent customers and generating consistent inquiries.
See How Local Search Drove Business Growth
The campaign significantly improved Driveway Dumpsters’ online visibility and helped the company connect with more homeowners, contractors, and businesses actively searching for dumpster rental services. The following results highlight the impact of a focused local SEO strategy.
Organic Visibility Increased
Search performance improved dramatically throughout the campaign, helping Driveway Dumpsters appear for more relevant local searches.
Key improvements included:
Clicks increased from 1.05K to 6.07K (+478%)
Impressions increased from 21.7K to 168K (+674%)
Average position improved from 10.6 to 10.2
The sharp increase in clicks and impressions demonstrated that more customers were discovering the business through Google. Improved visibility placed Driveway Dumpsters in front of local audiences exactly when they needed dumpster rental services.
Local Reach Expanded
The strongest growth came from the United States, where Driveway Dumpsters serves residential and commercial customers.
Key improvements included:
- United States clicks increased from 1,037 to 6,007
- Additional clicks generated: +4,970
- Impressions increased from 20,784 to 158,992
These results show that the campaign successfully expanded the company’s reach across its target market while increasing awareness among homeowners, contractors, and businesses searching for local dumpster rentals.
Traffic Growth Accelerated
As search visibility improved, website traffic experienced exceptional growth across the reporting period.
Key improvements included:
- Total users increased from 1 to 25,768
- New users increased from 1 to 25,808
- Returning users increased from 0 to 2,397
The dramatic increase in website users reflects a significantly stronger online presence and greater interest in Driveway Dumpsters’ services. More visitors discovered the website, explored available container options, and engaged with the brand.
Paid Social Delivered
Paid Social campaigns complemented the organic strategy by introducing the business to additional local audiences.
Key performance included:
- 14,379 total users
- 14,438 new users
- 104 returning users
Paid Social created another valuable acquisition channel, helping Driveway Dumpsters increase brand exposure and reach homeowners planning renovation, cleanup, and construction projects.
Paid Search Expanded
Paid Search campaigns helped Driveway Dumpsters connect with customers actively looking for roll-off dumpster rentals.
Key performance included:
- 2,442 total users
- 2,475 new users
- 707 returning users
Search advertising supported overall visibility by capturing high-intent users ready to book dumpster rentals, creating additional opportunities for inquiries and conversions.
Campaign Outcomes & Business Impact
Over the course of the campaign, Driveway Dumpsters significantly strengthened its online presence and expanded its visibility across local search and paid acquisition channels.
Key Results
478% increase in organic clicks
674% increase in search impressions
4,970 additional clicks from the United States
25,768 total website users
27.6% increase in new users
Expanded visibility across key local markets
Increased brand awareness among homeowners and contractors
Stronger search performance for dumpster rental services
These results helped Driveway Dumpsters increase visibility, attract qualified traffic, and build a stronger local presence.
Client Feedback
“Our goal was simple: help more local customers find us when they needed reliable dumpster rentals. Marqade made that happen by improving our online visibility and bringing more qualified visitors to our website. We’ve seen steady growth throughout the campaign and appreciated having a team that was responsive, proactive, and invested in our success.”
— Driveway Dumpsters Team
