Brakeworld Case Study: 572% More Organic Clicks

About Brakeworld

Brakeworld operates in the automotive aftermarket. It offers performance brake pads, drilled rotors, top-notch calipers, and complete brake kits. The company serves automotive fans, repair shops, wholesalers, and performance vehicle owners.

They provide products from leading brands such as Brembo, Zimmerman, and Rotora. Additionally, they produce specialised military-grade braking solutions for rigorous applications.

Brakeworld has thousands of high-quality brake parts online. They wanted to boost their search visibility. This way, customers can easily find the right premium braking solutions.

What We Did

Marqade developed an SEO strategy focused on improving product discoverability and increasing visibility across competitive automotive searches.

Key initiatives included:

Optimized product and category pages
Enhanced technical SEO and website structure
Refined keyword targeting for braking systems
Improved on-page content and metadata
Strengthened internal linking across product categories
Expanded search visibility for premium brands
Monitored search trends and user behavior
Continuously optimized performance based on campaign data

The Challenge

The automotive aftermarket is highly competitive, and customers often compare multiple brands before making a purchase. Brakeworld wanted to improve its search visibility and help more buyers discover its products at the right time.

The primary goals included:

Increasing visibility for premium brake products
Driving more qualified organic traffic
Reaching performance enthusiasts and automotive professionals
Expanding search presence across key international markets
Improving rankings for high-value product searches
Supporting long-term ecommerce growth

A stronger search strategy would help more customers discover Brakeworld’s product range while building long-term organic growth.

See How Search Visibility Accelerated Growth

Improved rankings helped Brakeworld reach more automotive buyers and increase exposure across key product categories. The campaign generated steady growth in organic traffic while expanding the brand’s presence in multiple markets.

Organic Clicks Increased

Brakeworld experienced significant improvements in search performance during the reporting period, resulting in more qualified visitors discovering its products through Google.

Key improvements included:

Clicks increased from 622 to 4.18K (+572%)

Impressions increased from 45.3K to 267K

CTR improved from 1.4% to 1.6%

Average position improved from 15.1 to 12.5

Higher rankings and better click-through rates helped more drivers, repair shops, and performance enthusiasts discover Brakeworld’s products through organic search.

Market Reach Expanded

The campaign strengthened Brakeworld’s visibility across several key markets and introduced the brand to a wider audience of automotive buyers.

Key improvements included:

United States clicks increased from 524 to 3,583 (+3,059)
Canada clicks increased from 39 to 200 (+161)
United Kingdom clicks increased from 16 to 58 (+42)
Italy clicks increased from 7 to 49 (+42)
Saudi Arabia generated 25 new clicks

The growth across multiple countries created new opportunities to connect with performance enthusiasts, repair shops, and wholesale customers looking for trusted braking solutions.

Campaign Outcomes & Business Impact

Over the reporting period, Brakeworld achieved substantial improvements in search visibility and organic traffic while strengthening its presence across key automotive markets.

Key Results

572% increase in organic clicks

Search impressions increased from 45.3K to 267K

CTR improved from 1.4% to 1.6%

Average position improved from 15.1 to 12.5

3,059 additional clicks from the United States

Expanded visibility across Canada, the United Kingdom, Italy, and Saudi Arabia

These improvements helped Brakeworld connect with more automotive buyers and strengthen its presence across key search markets.

Client Feedback

“As an online automotive retailer, we know customers have plenty of choices. Our goal was simply to make it easier for them to find us and the products they need. Marqade helped us strengthen our search presence and reach more performance enthusiasts and repair professionals. The growth has been encouraging, and the partnership has felt collaborative from day one.”

— Brakeworld Team