Brew Italia Case Study: 176% More Website Users

About Brew Italia

Brew Italia operates in the specialty coffee and ecommerce industry, bringing authentic Italian coffee culture to customers across the UK. As the official Bialetti partner, the store offers Moka pots, replacement parts, and premium Italian coffee for home brewing enthusiasts.

With more people shopping online for quality coffee equipment, Brew Italia wanted to improve its search visibility and make it easier for customers to discover authentic Italian brewing products.

What We Did

Marqade developed an SEO strategy focused on improving product discoverability and strengthening Brew Italia’s presence across coffee-related searches.

Key initiatives included:

Optimized product and category pages
Enhanced technical SEO and website structure
Refined keyword targeting
Improved product content and metadata
Strengthened internal linking
Expanded search visibility across key product categories
Monitored search trends and user behavior
Continuously refined the strategy based on performance insights

The Challenge

For many coffee lovers, finding the right brewing equipment is part of the experience. Brew Italia wanted to reach more customers searching for authentic Italian coffee products while strengthening its online presence in a competitive ecommerce market.

The primary goals included:

Increasing visibility for Bialetti products
Driving more qualified organic traffic
Reaching more home brewing enthusiasts
Improving product discoverability
Strengthening brand awareness
Supporting long-term ecommerce growth

A stronger digital presence would help more customers discover Brew Italia and enjoy the tradition of Italian coffee brewing at home.

See How Organic Growth Brewed Better Results

Improved search visibility and stronger website performance helped Brew Italia connect with more coffee lovers looking for authentic Italian brewing products. The campaign expanded the brand’s reach while creating more opportunities for customers to explore and shop online.

Search Visibility Improved

More customers discovered Brew Italia through organic search during the reporting period.

Key improvements included:

Clicks increased from 8.39K to 8.7K

CTR improved from 1.4% to 1.5%

Average position improved from 9.4 to 8.8

More than 578K search impressions generated

Higher rankings and improved click-through rates helped Brew Italia appear more prominently for customers searching for Italian coffee makers, replacement parts, and premium coffee products.

Website Reach Expanded

The website attracted a significantly larger audience as more coffee enthusiasts explored Brew Italia’s products and collections.

Key improvements included:

Total users increased from 101,841 to 281,288 (+176.2%)
New users increased from 101,893 to 229,116 (+124.86%)
Returning users increased from 7,568 to 9,537 (+26.02%)
Event count increased from 961,416 to 1,660,096 (+72.67%)

The growth in users and website interactions showed that more visitors were discovering Brew Italia, browsing its products, and engaging with the brand throughout their shopping journey.

Campaign Outcomes & Business Impac

Over the reporting period, Brew Italia strengthened its online presence and reached a broader audience of coffee lovers seeking authentic Italian brewing products.

Key Results

Total users increased by 176.2%

New users increased by 124.86%

Returning users increased by 26.02%

Event count increased by 72.67%

CTR improved from 1.4% to 1.5%

Average search position improved from 9.4 to 8.8

These improvements helped Brew Italia reach more coffee enthusiasts and strengthen its presence across organic search.

Client Feedback

“Sharing authentic Italian coffee is something we’re genuinely passionate about, so we wanted more people to discover Brew Italia and everything we offer. Marqade helped us reach a much wider audience and bring more coffee lovers to our website. It’s been exciting to watch our brand grow, and we’ve appreciated working with a team that listens, communicates well, and feels like a true partner.”

— Brew Italia Team