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Expert Home Advisors Case Study: 40% More Website Users

Expert Home Advisors Case Study
About Expert Home Advisors

About Expert Home Advisors

Expert Home Advisors operates in the Northeast Florida real estate industry, helping buyers and sellers navigate the property market with confidence. The agency provides MLS search tools, property marketing services, automated listing alerts, and local expertise across Jacksonville, Jacksonville Beach, Amelia Island, and St. Augustine.

As more homebuyers begin their search online, Expert Home Advisors wanted to strengthen its digital presence and make it easier for people to discover listings, explore neighborhoods, and connect with local agents.
What We Did

What We Did

Marqade developed an SEO strategy focused on improving search visibility and helping more buyers and sellers discover Expert Home Advisors online.

Key initiatives included:

  • Optimized community and property pages
  • Refined local keyword targeting
  • Improved website structure and navigation
  • Enhanced on-page content and metadata
  • Strengthened internal linking
  • Expanded visibility across local search results
  • Monitored user behavior and search trends

The Challenge

Buying or selling a home is a major decision, and most journeys start with an online search. Expert Home Advisors wanted to reach more local buyers and sellers while building greater trust and visibility across Northeast Florida.
The primary goals included:
  • Increasing organic search visibility
  • Reaching more homebuyers and sellers
  • Driving qualified website traffic
  • Improving engagement across key pages
  • Strengthening local brand awareness
  • Supporting long-term lead generation
A stronger online presence would help more people discover local listings and connect with the right real estate professionals.
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See How Better Visibility Reached More Homebuyers

Improved search performance and stronger organic growth helped Expert Home Advisors connect with more buyers and sellers exploring the Northeast Florida real estate market. The campaign attracted new visitors while increasing interactions across the website.
Search Visibility Improved

Search Visibility Improved

More buyers and sellers discovered Expert Home Advisors through Google during the reporting period.

Key improvements included:
Clicks increased from 2.09K to 3.1K
Vector (3)
Impressions increased from 328K to 365K
Vector (1)
CTR improved from 0.6% to 0.8%
Group (3)
Higher search visibility helped more people find local listings and real estate resources while researching homes across Northeast Florida.
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More Buyers Connected

Website traffic grew steadily as more visitors explored listings, neighborhoods, and available properties.

Key improvements included:

  • Total users increased from 37,820 to 52,977 (+40.08%)
  • New users increased from 35,301 to 51,145 (+44.88%)
  • Returning users increased from 4,878 to 5,284 (+8.32%)
  • Event count increased from 781,896 to 875,924 (+12.03%)
The increase in website users and interactions showed growing interest in local listings while creating more opportunities for buyers and sellers to connect with the Expert Home Advisors team.
More Buyers Connected

Organic Search Grew

Organic Search remained the primary driver of qualified traffic throughout the campaign.
Key improvements included:
  • Users increased by 28.5%
  • New users increased by 34.58%
  • Returning users increased by 2.37%
  • Event count increased by 0.51%
These improvements brought more homebuyers and sellers to the website while strengthening the agency’s visibility for local real estate searches.
Organic Search Grew

Social Reach Expanded

Organic Social introduced Expert Home Advisors to a wider local audience and supported continued brand awareness.
Key improvements included:
  • Users increased by 59%
  • New users increased by 62.27%
  • Returning users increased by 56.52%
  • Event count increased by 55.08%
The growth across social channels helped more people discover local market updates, featured listings, and neighborhood insights before beginning their home search.
Social Reach Expanded

Campaign Outcomes & Business Impact

Over the reporting period, Expert Home Advisors strengthened its online presence and reached more buyers and sellers across Northeast Florida.

Key Results

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Total users increased by 40.08%
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New users increased by 44.88%
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Organic Search users increased by 28.5%
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Organic Social users increased by 59%
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CTR improved from 0.6% to 0.8%
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Event count increased by 12.03%
These improvements helped Expert Home Advisors connect with more local buyers and sellers while strengthening its presence across organic channels.

Client Feedback

“Our days are filled with calls, showings, negotiations, and helping families find the right home. Knowing that our online presence is in good hands gives us one less thing to worry about. Marqade has helped more people discover our listings and local market expertise, and we’ve appreciated their consistent support throughout the process.”

— Expert Home Advisors Team

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