Future Home Loans Case Study: 100% More Organic Clicks
About Future Home Loans
Future Home Loans operates in the mortgage and home financing industry, helping first-time buyers, homeowners, and families navigate one of life’s biggest financial decisions. Built on a people-first approach, the company focuses on making the mortgage process simple, transparent, and stress-free.
Founded in Florida, Future Home Loans combines local expertise with personalized service, giving clients the confidence to move forward with responsible homeownership and lending solutions.
What We Did
Marqade created an SEO strategy focused on making mortgage information and lending services easier to discover across key search topics.
Key initiatives included:
- Enhanced mortgage and service pages
- Refined keyword targeting
- Improved website structure
- Strengthened internal linking
- Expanded content coverage
- Optimized on-page elements
- Monitored search trends
- Continuously refined performance
The Challenge
Choosing a mortgage is one of the biggest financial decisions people make, and trust plays a huge role in that process. Future Home Loans wanted its website to become a helpful starting point for buyers exploring their financing options.
The primary goals included:
- Increasing visibility for mortgage-related searches
- Reaching first-time buyers and homeowners
- Growing qualified website traffic
- Building stronger brand awareness
- Supporting long-term lead generation
A stronger digital presence would help Future Home Loans stay top of mind throughout the home buying journey.
See How Search Demand Drove More Discovery
As more people searched for home financing information online, Future Home Loans significantly expanded its presence across mortgage-related searches. The campaign generated stronger brand exposure and introduced the company to a much larger audience of prospective homebuyers.
Organic Clicks Doubled
The campaign delivered substantial growth in organic search performance over the reporting period.
Key improvements included:
Clicks increased from 2.3K to 4.62K (+100%)
Impressions increased from 200K to 1.07M
More than one million search impressions generated
The increase in impressions created significantly more opportunities for Future Home Loans to appear in front of homebuyers researching mortgage options and financing solutions.
National Reach Expanded
The United States remained the primary market throughout the campaign and delivered strong growth in both clicks and impressions.
Key improvements included:
- United States clicks increased from 2,071 to 4,278 (+2,207)
- Impressions increased from 184,953 to 1,012,554
These results strengthened Future Home Loans’ presence across mortgage-related searches and introduced the brand to thousands of additional prospective borrowers.
Campaign Outcomes & Business Impact
Over the reporting period, Future Home Loans expanded its search presence and reached a significantly larger audience researching mortgage solutions.
Key Results
Organic clicks increased from 2.3K to 4.62K
More than 1.07M search impressions generated
2,207 additional clicks from the United States
Expanded visibility across mortgage-related searches
Stronger brand awareness throughout the home buying journey
These improvements helped Future Home Loans become a more recognizable resource for buyers exploring their financing options.
Client Feedback
“Buying a home comes with enough decisions already, so we want the mortgage process to feel as straightforward as possible. Marqade helped more people discover our team before they were ready to apply, giving us the opportunity to build trust from the very beginning. We’ve seen steady growth throughout the campaign and have appreciated working with a team that feels like a true partner, not just another vendor.”
— Future Home Loans Team
