Moving Media SEO Case Study: 36% More Users in 6 Months

About Moving Media

Moving Media is a leading Australian mobile Out-of-Home (OOH) advertising company specializing in data-driven mobile billboard campaigns. Founded by industry expert Mick Diffey, the company operates across major metropolitan areas and regional communities throughout Australia.

By combining location-based advertising with audience targeting, Moving Media helps brands connect digital messaging with real-world visibility. As competition increased within the advertising industry, the company wanted to strengthen its online presence and attract more qualified visitors through organic search.

What We Did

To support these objectives, Marqade implemented a comprehensive SEO strategy focused on:

Technical SEO improvements
Content optimization and keyword targeting
Search visibility enhancements
User experience improvements
Authority and trust-building initiatives
Ongoing performance monitoring and optimization

The Challenge

Moving Media had built a strong reputation in the mobile advertising space, but the website was not generating the level of organic visibility needed to support long-term growth.

The company wanted to:

Increase website traffic
Improve keyword rankings
Expand visibility across Australia
Attract more qualified visitors
Strengthen engagement across the website
Increase brand awareness through organic search

To achieve these goals, the website needed stronger search visibility, improved user engagement, and better performance across key target markets.

Growth Across Search & Markets

SEO campaign results showing improvements in search visibility, keyword rankings, website traffic, user engagement, and audience growth across Australia and key international markets.

Improved Search Visibility

The first priority was improving Moving Media’s visibility across search engines. We optimized existing pages, refined keyword targeting, improved site structure, and strengthened on-page SEO elements to help search engines better understand and rank the website.

Over the reporting period:

Clicks increased from 1.04K to 1.12K

Impressions increased from 158K to 173K

Average ranking position improved from 30.8 to 16.1

The ranking improvements were particularly important, helping more pages move closer to page-one search results and creating additional opportunities for organic traffic growth.

Expanded Visibility Across Key Markets

As search visibility improved, Moving Media began attracting more visitors from important target markets. Australia remained the company’s strongest-performing market, while additional growth was recorded across the United States and other international regions.

In fact, the United States delivered notable gains during the reporting period, while Australia continued to generate the majority of website traffic and engagement. These improvements enabled Moving Media to expand its reach and enhance its visibility across multiple geographic markets.

Improved User Acquisition and Engagement

Growing traffic was only one part of the campaign. The goal was also to attract visitors who actively engaged with the website.

Through ongoing content optimization and user experience improvements, the website recorded strong gains across key engagement metrics.

Key improvements included:

Active users increased by 35.7%
New users increased by 37.3%
Returning users increased by 15.3%
Event count increased by 42.8%

These results indicate that more users were discovering the website while also engaging with its content more frequently.

Channel Performance and User Engagement

The campaign delivered growth across multiple acquisition channels while also improving overall user engagement.

Overall User Engagement

User engagement improved across the website. Active users increased by 35.72%, new users increased by 37.28%, and engaged sessions increased by 20.86%, reflecting stronger visitor interaction.

Direct Traffic

Direct traffic recorded substantial growth throughout the campaign. Total users increased by 62.37%, while new users increased by 65.59%, indicating stronger brand awareness and repeat visitor activity.

Organic Search

Organic search continued to deliver steady growth. The total number of users increased by 6.11%, while returning users increased by 26.92%, indicating improved search visibility and audience retention.

Latest Results Across Key Markets

As overall visibility increased, Moving Media saw measurable improvements across its most important geographic markets.

Australia

Australia remained the strongest-performing market throughout the campaign.

Active users increased by 58.91%
New users increased by 62.15%
Engaged sessions increased by 30.08%

These results highlight stronger audience engagement and continued growth within Moving Media’s primary market.

United States

The campaign also delivered encouraging growth within the United States market.

Active users increased by 76.96%
New users increased by 77.34%
Engaged sessions increased by 4.3%

The growth in users shows that Moving Media is getting a reach across Australia and the United States, expanding its visibility in new markets.

Campaign Outcomes & Business Impact

Over the reporting period, Moving Media achieved measurable improvements across visibility, user acquisition, engagement, and market reach.

Key Results

8% increase in clicks

9% increase in search impressions

Average ranking position improved from 30.8 to 16.1

35.72% increase in active users

37.28% increase in new users

76.96% increase in United States users

15.3% increase in returning users

20.86% increase in engaged sessions

42.8% increase in event count

62.37% increase in direct traffic users

58.91% increase in Australian users

These results strengthened Moving Media’s online visibility and helped the company attract a larger, more engaged audience across its target markets.

Client Feedback

“Before partnering with Marqade, our website wasn’t generating the visibility we knew it was capable of. Within months, we started seeing measurable improvements across the metrics that matter most—higher rankings, increased traffic, stronger engagement, and significant audience growth in both Australia and the United States.

What impressed us most wasn’t just the results but the process. Marqade took the time to understand our business, identified opportunities we had overlooked, and consistently brought new ideas to the table. Their communication was transparent, their strategy was data-driven, and every recommendation had a clear purpose.

— Moving Media Team

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Moving Media SEO Case Study: 36% More Users in 6 Months

About Moving Media

What We Did

The Challenge